• 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 14.07.2017
    • Ikona kategorii
    • Coaching in a hammock

      Katarzyna Fulek-Szajkowska, communication expert, Goodyear recommends two reads: – “The Personal Efficiency Program: How to Get Organized to Do More Work in Less Time” by Kerry Gleeson – this is a very good book about being more effective and doing away with chaos and the feeling of trying to do many things at the same […]

    • 23.06.2017
    • Ikona kategorii
    • Content is like… a turkey

      On June 6, along with several other participants we were able to take part in a workshop led by two experts in content marketing, which was held at Google Campus Warsaw – a new interesting venue at the Warsaw conference map. Rebecca Lieb and Stephanie Losee, invited by our CEO Ula Radzińska, came to Warsaw […]

    • 26.05.2017
    • Ikona kategorii
    • B2B conversation with Rebecca Lieb

      Igor Bielobradek runs a blog: b2b-marketing.pl where he shares his experience, asks questions, discusses – and it all revolves around the topic of B2B marketing which Igor has been dealing with for years. He also invites guests and record talks for the „B2B Conversations” podcast series. Guests who know the ropes. This time, in the […]

    • 10.05.2017
    • Ikona kategorii
    • CM Master Class in the eyes of Stephanie Losee

      Zuzia Kuczborska: What can the participants expect from the workshop? Stephanie Losee: Rebecca and I will walk them through the steps that companies of any size need to take in order to develop and execute an effective content strategy. Z. K.: And what will they gain from it?
 S. L.: They will hear practical advice about […]

    • 27.04.2017
    • Ikona kategorii
    • Rebecca Lieb about CM Master Class

      Rebecca Lieb: A lot! First (and somewhat immodestly) they will work with two of the most dedicated and prominent people in content in the USA. Stephanie Losee heads content at Visa, a global brand. Earlier she held the same role at Dell. She’s a practitioner par excellence and will share real-world, real-life examples of what […]

    • 23.03.2017
    • Ikona kategorii
    • Meaningful business

      Patagonia, American company specialized in tourist gear production (mostly clothing) is an example of a brand which follows the “doing well by doing good” principle – content marketing social activism. The idea is to give a good example to business by carrying out actions which contribute to a positive change in the world. Brand-activist’s message […]

    • 16.03.2017
    • Ikona kategorii
    • 3 content marketing facts that will make you think again

      Last year the Interactive Advertising Bureau Poland (IAB Polska) and the International Content Marketing Forum (ICMF) ran independent research on the current situation and the future of content marketing. The goal was to define the potential of this type of marketing communication and how it is executed by marketers.

We looked at the results carefully, also […]

    • 23.11.2016
    • Ikona kategorii
    • Child – A challenging customer

      As part of its pro-sustainability activities – which form one of the basic elements of the company’s global CSR policy – Henkel Polska is carrying out an ecology education program for students from elementary schools. Henkel employees run workshops with students in schools and tell them about environmental protection and the idea of sustainability. “It […]

    • 12.10.2016
    • Ikona kategorii
    • Style and craziness, or why we cheer for wise layouts?

      Or rather, you don’t pay attention to it consciously, as fonts usually influence how you perceive the layout, particularly when it includes a small number of illustrations; it is the font that can make the layout look elegant, modern or retro. Our creative director Marcin Rutkowski, who believes the choice of the right fonts is […]