When I heard on the radio about a PhD thesis entitled “Infographic as a tool for exploring the world and understanding oneself – before and now” – I pricked up my ears instantly and wrote down the name of the young PhD. But Magda is no rookie to the subject; she has been into graphic […]

Why is building relations with customers so important to companies? In the past 'deficit’ times – let’s call it that way – customers often used to chase certain goods. People wanted to have those goos and companies didn’t even have to communicate, as the initiative was on the side of customers. Today, companies need a […]

In the history of each company we will find moments which we may call hard times. Such as organizational changes (a manufactory changing from a two-shift system to a three-shift one) or launching a new product (the production line needs to be adjusted, new distribution system is required, etc.) Sometimes communications tasks may be like […]

I get an article, a few photos and instructions to create “a nice looking” graphic… Bang! There goes the first mine. The customer is alive, but he’s going to have a limp leg for the rest of his life. Why? What happened? A graphic designer is completely lost when faced with the expression “nice-looking  graphic,” […]

Visible non-real image enabling us to interact with the content (a computer simulated environment) has been named Virtual Reality. When using VR devices, the user wears a special helmet with an inbuilt display unit or goggles, which are powered by a computer, a video game console or a smartphone. With specialized software and sensors, virtual […]

Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

Henkel Polska is a company for which activities promoting eco lifestyle and care for natural environment are key elements of its global CSR strategy. As Aude we have the pleasure to accompany our client in these actions – not so long ago I wrote about an education project for 1-3rd grade kids, for which our […]

As part of its pro-sustainability activities – which form one of the basic elements of the company’s global CSR policy – Henkel Polska is carrying out an ecology education program for students from elementary schools. Henkel employees run workshops with students in schools and tell them about environmental protection and the idea of sustainability. “It […]

Even a masterly information campaign outside the company will never be 100% successful if you first don’t have complete and clear internal communication that reaches all your employees. In Aude we’ve been through many rebranding actions which the companies and brands of our clients have gone through. It usually starts at one of the regular […]

1. The SPRINT method / available in ENGLISH The first book I’d like to recommend is “Sprint – how to solve big problems and test new ideas in just five days” by Jake Knapp. The author makes use of his experience in Google’s start-up creative intellectual space, invites the biggest brains at Google to contribute […]