The Video Engagement Industry Report (which we discuss in detail here) claims that marketers and CMA member agencies see the video as a medium of the future in content marketing, they only have one problem – the return on investment (when asked about the biggest obstacle in the development of this sector the answer “ROI“ […]

You have worked on the Red Bulletin iPad app in Red Bull Media House for the past seven years. On Red Bulletin website there are words saying „magazine with adrenaline”. I started to think what does it mean, how you can put Red Bull lifestyle and philosophy into digital magazine? Chirstian Graf-Simpson: Video – that’s […]

Visible non-real image enabling us to interact with the content (a computer simulated environment) has been named Virtual Reality. When using VR devices, the user wears a special helmet with an inbuilt display unit or goggles, which are powered by a computer, a video game console or a smartphone. With specialized software and sensors, virtual […]

I get an article, a few photos and instructions to create “a nice looking” graphic… Bang! There goes the first mine. The customer is alive, but he’s going to have a limp leg for the rest of his life. Why? What happened? A graphic designer is completely lost when faced with the expression “nice-looking  graphic,” […]

ING Bank Śląski has been our customer for 8 years. We create for the bank a periodical and numerous publications to support the company’s communication. This year we published together the culture book “Simply ING” – a book about the people of the banking community and for those people. We showed in the publication how […]

When in May 1999 Kyocera was launching the first phone with an in-built digital camera, few people imagined it would be the beginning of a photographic revolution. The model VP-210 had astonishing possibilities: resolution of 0.1 MP, which was dramatically low. But it also allowed for video chatting with the fluidity of 2 (!) frames […]

Does the change of Facebook algorithm result from the concern about the users, or is it running away from problems which FB is unable to solve? Everyone has their own theory. In the United States Facebook has been widely criticised. People believe it had a very negative impact on social relations, that it destroys them […]

I asked about this Marcin Rutkowski, creative director at AUDE, and Joasia Korolewska and Agnieszka Kowalska, graphic designers. They are the authors of many of our layouts for magazines, posters and brochures ordered by our customers. Do Marcin’s, Asia’s and Agnieszka’s kids know what their parents do at work? Did apples fall far from the […]

Except for the parts he gave us for exclusive use:) The diary is written in the third person, as the editor was advised to do so by a psychologist, after the editor went through a mild nervous breakdown for the third time in the past three months. Wednesday, December 2017  From the life of a […]

Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]