• 07.01.2016
    • Ikona kategorii
    • B2B: Trends and benchmarks 2016

      For the first time researchers asked B2B marketers the following questions: How would you assess the level of content marketing maturity in your organization? Five stages of development/maturity were set forth: sophisticated (proficient, highly developed; 8%), mature (24%), adolescent (29%), young (27%) and first steps (11%).  Overall, 32% of B2B marketers say their content marketing […]

    • 27.06.2018
    • Ikona kategorii
    • Submerging Without Drowning: The Potential of VR

      Visible non-real image enabling us to interact with the content (a computer simulated environment) has been named Virtual Reality. When using VR devices, the user wears a special helmet with an inbuilt display unit or goggles, which are powered by a computer, a video game console or a smartphone. With specialized software and sensors, virtual […]

    • 26.03.2018
    • Ikona kategorii
    • Content marketing and B2B purchases

      For 60%  of marketers surveyed by the CMI and MarketingProfs (report 2018 B2B Content Marketing Benchmarks, Budgets, and Trends) the priority is to provide the right content to the right people in the right time. Where do you find information about customers’ changing needs? In the buyer’s journey analysis. It may seem the purchase process […]

    • 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 11.12.2017
    • Ikona kategorii
    • May you live in interesting times – of digitalization

      I regret I wasn’t able to hear all the speakers, because the lectures were taking place on five different scenes simultaneously, and you had to decide quickly which one to choose. But I was able to realize that they all agreed on one thing: nobody today can be sure of what the future will look […]

    • 06.10.2017
    • Ikona kategorii
    • E-mail marketing still effective

      An e-mail – you could say an archaic tool, a dinosaur in today’s communication. In comparison to modern intuitive social media it looks rather bland. Is it doomed to extinction? Does e-mail marketing still pay back? To answer these questions, let’s take a look at numbers. And they say that currently nearly 97% of Internet […]

    • 27.07.2017
    • Ikona kategorii
    • Starting plan

      It’s worth reaching for content marketing tools even if your company has been on the market for just a few weeks, and if your company happens to be in any way related with innovation / technologies / Internet etc. it’s probably a must. Moreover, for this kind of companies it is a piece of cake. […]

    • 27.07.2017
    • Ikona kategorii
    • 3 reasons to have company blog

      When I cooperate at various projects or discuss on business forums, I tend to see opinions that company blogs are not really necessary, and definitely not a priority. Sometimes people I talk to don’t even know what we are talking about, and they imagine a company blog is to write about how my day was […]

    • 14.07.2017
    • Ikona kategorii
    • Coaching in a hammock

      Katarzyna Fulek-Szajkowska, communication expert, Goodyear recommends two reads: – “The Personal Efficiency Program: How to Get Organized to Do More Work in Less Time” by Kerry Gleeson – this is a very good book about being more effective and doing away with chaos and the feeling of trying to do many things at the same […]

    • 12.04.2017
    • Ikona kategorii
    • Mood and marketing effectiveness

      Advertisers could increase the impact of digital advertising by as much as 40% when reach consumers when they’re in the right mood – according to a recent Yahoo Receptivity of Emotions survey. Encouraging results are also obtained when responding to content marketing. Researchers looked at the emotional state of consumers and their daytime sensitivity to advertising, […]