• 12.03.2015
    • Ikona kategorii
    • The use of knowledge – The Content Council’s report about the sector

      “Customers ask for added value in what they get from companies and brands. At the same time, brands understand that the world of advertising is already saturated. They see their competitors improving their contact with customers through the use of content, which can increase traffic on their website and reduce sales costs. This is why […]

    • 12.01.2015
    • Ikona kategorii
    • What is content marketing?

      Urszula Radzińska, Head of the Content Marketing Poland Association and the President of Aude, explains why there is so much misunderstanding about this: “Many companies claim that what they do is content marketing. However, they very often deal with only a part of this rather complex process. Hence so many different definitions of this concept, […]

    • 18.11.2014
    • Ikona kategorii
    • The author and his work

      Magda Bugajło: You coined term 'content marketing’ a few years ago. What has changed since that time? Joe Pullizi: I think the dawn of social media and search put a lot more emphasis on “how do I get people to interact with me” and I can’t just blindly put interruptions in front of them and […]

    • 22.10.2014
    • Ikona kategorii
    • History of content marketing

      For years brands have been building interesting stories around their products in order to attract customers. According to a content marketing expert Joe Pulizzi, the difference today is the lack of three basic barriers, which did not allow companies to present storytelling to wider public. FOR YEARS, BRANDS HAVE BEEN TELLING STORIES TO ATTRACT CONSUMERS […]

    • 22.10.2014
    • Ikona kategorii
    • Top content marketing organizations

      Stowarzyszenie Content Marketing Polska (Content Marketing Poland Association) – Formerly known as the Custom Press Association. Formulates and popularises high quality norms and standards for publishing business in Poland. Since 2010 the association also functions within the International Content Marketing Forum. One of its key initiatives is the largest publishing competition and gala in Poland, […]

    • 03.09.2014
    • Ikona kategorii
    • The (late?) power of print

      According to a research by the Custom Content Council from 2012, most companies (56%) were publishing from 1 to 15 custom publications, 16% of the companies declared the number is one hundred or more, and 9% – that they prepare from 40 to 60 publications. For many firms, most income to the budget was from […]

    • 18.11.2016
    • Ikona kategorii
    • Pearls Award 2016 – New jewels in our collection!

      The news has made us so cheeky that we started to make a necklace of the pearls 🙂 We’d received nine so far, so together with this year’s pearls we already have 11 of them! We are rejoicing together with our clients, as Pearls Awards is the oldest content marketing competition, organized by the Content […]

    • 08.07.2016
    • Ikona kategorii
    • Video – quality or price

      The Video Engagement Industry Report (which we discuss in detail here) claims that marketers and CMA member agencies see the video as a medium of the future in content marketing, they only have one problem – the return on investment (when asked about the biggest obstacle in the development of this sector the answer “ROI“ […]

    • 12.09.2014
    • Ikona kategorii
    • Tell me your story

      This is the question asked by Dr Jacek Wasilewski, expert on rhetoric at Warsaw University and juror of the Szpatly Roku Custom Press Association competition, whenever he advises brands. Good storytelling is the basis of contemporary marketing. Robin Hood, David and Goliath, Tom and Jerry… These are not just cartoon characters, but also corporate stories. […]