• 04.02.2016
    • Ikona kategorii
    • More than storytelling?

      There are three types of content in content marketing, but according to Lieb, only one of them is technically “telling a story.” The other two types are equally important, but very often the only narration principle they follow is that they have a storyline. Let’s take a look at those three types together with Rebecca: […]

    • 04.09.2014
    • Ikona kategorii
    • Image in action – storytelling

      Why do companies need storytelling? There are several reasons. First, people comprehend the world in a narrative way. We are not a catalogue of values or a set of impulses. We need the world to make sense and stories are a good way to achieve this. We generally don’t like hard work, but if we […]

    • 30.06.2017
    • Ikona kategorii
    • Superstory

      FIRSTLY… Paweł Tkaczyk is skillfully showing us the truth that is seemingly obvious but still neglected – creating good stories is an art you can master. Talent is necessary, of course, but without knowing the craft, you’ll be acting blindly. If you’d rather be effective – of course you would! – you need to know […]

    • 22.10.2014
    • Ikona kategorii
    • History of content marketing

      For years brands have been building interesting stories around their products in order to attract customers. According to a content marketing expert Joe Pulizzi, the difference today is the lack of three basic barriers, which did not allow companies to present storytelling to wider public. FOR YEARS, BRANDS HAVE BEEN TELLING STORIES TO ATTRACT CONSUMERS […]

    • 12.09.2014
    • Ikona kategorii
    • Tell me your story

      This is the question asked by Dr Jacek Wasilewski, expert on rhetoric at Warsaw University and juror of the Szpatly Roku Custom Press Association competition, whenever he advises brands. Good storytelling is the basis of contemporary marketing. Robin Hood, David and Goliath, Tom and Jerry… These are not just cartoon characters, but also corporate stories. […]

    • 03.09.2014
    • Ikona kategorii
    • Candy Girl

      1. It was another ordinary day. People were heading to work at one of the leading American IT companies. A long black limo swooshed by and parked on the other side of the street, opposite the impressive entrance. The CEO got off. He was actually one of the company founders. He usually took the stairs […]

    • 11.01.2018
    • Ikona kategorii
    • Create your own newsroom

      People nowadays tend to avoid typical advertisements. We feel like someone is trying to palm us off with something wherever we go, and we treat content by huge corporations with suspicion. Polish people are one of the most suspicious and wary, as one more time we have been first among the nations using adblockers (according […]

    • 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 11.12.2017
    • Ikona kategorii
    • May you live in interesting times – of digitalization

      I regret I wasn’t able to hear all the speakers, because the lectures were taking place on five different scenes simultaneously, and you had to decide quickly which one to choose. But I was able to realize that they all agreed on one thing: nobody today can be sure of what the future will look […]

    • 25.10.2017
    • Ikona kategorii
    • How to avoid producing garbage content – advises Shane Snow

      We create 211 million pieces of content per minute. 70 percent of it is completely useless. Only 5 percent of brand content gets 90 percent of attention. But that’s a good thing! The creation of poor quality content is the best proof that the content marketing sector is growing and beginning to mature. It was […]