Does the change of Facebook algorithm result from the concern about the users, or is it running away from problems which FB is unable to solve? Everyone has their own theory. In the United States Facebook has been widely criticised. People believe it had a very negative impact on social relations, that it destroys them […]
An e-mail – you could say an archaic tool, a dinosaur in today’s communication. In comparison to modern intuitive social media it looks rather bland. Is it doomed to extinction? Does e-mail marketing still pay back? To answer these questions, let’s take a look at numbers. And they say that currently nearly 97% of Internet […]
Why is building relations with customers so important to companies? In the past 'deficit’ times – let’s call it that way – customers often used to chase certain goods. People wanted to have those goos and companies didn’t even have to communicate, as the initiative was on the side of customers. Today, companies need a […]
Our correspondent, Monica Sońta, sums up the main point of discussion from the second and third day of WebSummit: Close-to-your-skin technology Sensors-based technology helps you in organizing your life in every possible way. Activity tracking watches or pedometers you never want to take off. You want to wear them all the time, without charging. Life-changing […]
Don’t be a marketer, be a designer. New technologies provide greater involvement of the users by knowing them better (knowing, not measuring) and breaking their anonymity. This is the foundation of involvement. Technologies project and suport the development of non-anonymous users for your product. Local Mobile Marketers share their way to succeed: Non-invasive way of […]