When developing a mobile version for a tablet or iPad, you need to take several things into account: Form We need to decide whether we want to transfer the magazine onto a tablet in the simplest possible way – as a simple PDF [with a simple app for viewing it] or if we prefer a […]

Following a long period of tablet expansion, which began in the second half of 2013, a new trend has stepped forward. Online traffic via tablets has been decreasing for the benefit of smartphones. Brandt emphasizes he discovered the trend through his own analyses of customers’ websites, not via large-scale empirical research conducted by an authoritative […]

You know this feeling? Searching your pockets restlessly, checking your jacket, your pants and your bag, until you finally realize you forgot to take your phone, and there’s the dilemma: should you go back and grab it or just carry on completely cut off from the world for the rest of the day? Being mobile […]

Foter http://foter.com A bottomless image well:) Here you will find plenty of free images with no need to register to use them. One huge advantage of this site is the photo categorization – both when it comes to image types and license types: Commercial Use and Non-Commercial. Additional WordPress plug-in allows to search the base […]

The way of engaging a mobile reader is a separate question to that about engaging readers in general, Neil Patel believes, co-founder of an eye-tracking application used by world’s largest brands. He wrote on contentmarketinginstitute: It’s time to let go well-worn paradigms about online content and how it’s received, a mobile reader is not like […]

The trend is clearly positive. The sales and reading rate of digital magazines are growing.     Katarzyna Petruk: The Global Mobile Survey 2014 (IDG) tells us that 33 percent of smartphone users prefer to read digital magazines to their printed versions. Are there many other reports showing similar, or even stronger trends? When making […]

For years brands have been building interesting stories around their products in order to attract customers. According to a content marketing expert Joe Pulizzi, the difference today is the lack of three basic barriers, which did not allow companies to present storytelling to wider public. FOR YEARS, BRANDS HAVE BEEN TELLING STORIES TO ATTRACT CONSUMERS […]

We know mobile devices are changing dynamically, but how do the users’ behaviour change? The answer to this question comes from the report Generation Mobile 2014, which was based on a research by the SW Research agency in cooperation with NoNoobs. You can find details here, we’ll discuss the major findings of the research – […]

The 2013 Szpalty Roku competition saw more categories for electronic media. Is the market of electronic media really growing so rapidly? Actually, the electronic media market seems to be the only one that is growing. In large companies it is now much easier to find an employee with a tablet than one with a custom […]

You have worked on the Red Bulletin iPad app in Red Bull Media House for the past seven years. On Red Bulletin website there are words saying „magazine with adrenaline”. I started to think what does it mean, how you can put Red Bull lifestyle and philosophy into digital magazine? Chirstian Graf-Simpson: Video – that’s […]