• 01.09.2018
    • Ikona kategorii
    • The Blurred Stork

      It started innocently. We were working on the next issue of a magazine for one of our customers. The texts and images were coming to our office one by one, everything was going well. Eventually, the time came for an article on the lightsome subject of storks living in Poland. The editor took the rich […]

    • 10.08.2018
    • Ikona kategorii
    • When do we get the magazine?

      The closer the date of sending the magazine to print the more tense it gets. Anyone who has been through sending a magazine to print at least once will know what it looks like: your phone never stops ringing, last emails from the customer with corrections, photo on page nine needs to be swapped because […]

    • 27.06.2018
    • Ikona kategorii
    • Submerging Without Drowning: The Potential of VR

      Visible non-real image enabling us to interact with the content (a computer simulated environment) has been named Virtual Reality. When using VR devices, the user wears a special helmet with an inbuilt display unit or goggles, which are powered by a computer, a video game console or a smartphone. With specialized software and sensors, virtual […]

    • 28.05.2018
    • Ikona kategorii
    • A few words from graphic designer to Dear Customers…

      I get an article, a few photos and instructions to create “a nice looking” graphic… Bang! There goes the first mine. The customer is alive, but he’s going to have a limp leg for the rest of his life. Why? What happened? A graphic designer is completely lost when faced with the expression “nice-looking  graphic,” […]

    • 24.05.2018
    • Ikona kategorii
    • Power of Content Marketing Awards 2018 distributed!

      ING Bank Śląski has been our customer for 8 years. We create for the bank a periodical and numerous publications to support the company’s communication. This year we published together the culture book “Simply ING” – a book about the people of the banking community and for those people. We showed in the publication how […]

    • 26.03.2018
    • Ikona kategorii
    • Content marketing and B2B purchases

      For 60%  of marketers surveyed by the CMI and MarketingProfs (report 2018 B2B Content Marketing Benchmarks, Budgets, and Trends) the priority is to provide the right content to the right people in the right time. Where do you find information about customers’ changing needs? In the buyer’s journey analysis. It may seem the purchase process […]

    • 06.03.2018
    • Ikona kategorii
    • From words to deeds, the basics of employer branding

      The basic role in employer branding is played by the coherence between declarations and actions. Unfortunately, many companies tend to neglect this area. It is a mistake, because employees who are convinced their company’s messages are authentic become its best ambassadors. Travesty of Communication In Disrupted – pungent criticism of the Silicon Valley – Dan […]

    • 09.02.2018
    • Ikona kategorii
    • Is it worth taking photos with smartphones?

      When in May 1999 Kyocera was launching the first phone with an in-built digital camera, few people imagined it would be the beginning of a photographic revolution. The model VP-210 had astonishing possibilities: resolution of 0.1 MP, which was dramatically low. But it also allowed for video chatting with the fluidity of 2 (!) frames […]

    • 09.02.2018
    • Ikona kategorii
    • The Facebook algorithm change – Opportunities or Threats?

      Does the change of Facebook algorithm result from the concern about the users, or is it running away from problems which FB is unable to solve? Everyone has their own theory. In the United States Facebook has been widely criticised. People believe it had a very negative impact on social relations, that it destroys them […]

    • 11.01.2018
    • Ikona kategorii
    • Kids and graphic designing

      I asked about this Marcin Rutkowski, creative director at AUDE, and Joasia Korolewska and Agnieszka Kowalska, graphic designers. They are the authors of many of our layouts for magazines, posters and brochures ordered by our customers. Do Marcin’s, Asia’s and Agnieszka’s kids know what their parents do at work? Did apples fall far from the […]