Using the tool you can both draw the user’s interest and entertain him, strengthen the brand’s image and most importantly – win a new user/subscriber/fan/customer. This is what I did for Opel brand, for whom our agency provides content for their website for employees. It was a purely entertaining quiz on the Mother’s Day, […]

A profile on Facebook, Twitter, Instagram etc. is a standard in marketing activities. Many companies might think it is not worth duplicating content (the answer is – quite the contrary!). An then, how do you combine everyday information and posts on Facebook with a newsletter sent once a week? Here are some hints: Prolong social […]

It appears as many as 89% of content marketers used social media 11 times a week on average. Among the 11% not engaged in the social media, 38% planned to make up for that loss next year. What was the main reason to use the social media? Obviously, interaction with the customer, including responses to […]

Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

An e-mail – you could say an archaic tool, a dinosaur in today’s communication. In comparison to modern intuitive social media it looks rather bland. Is it doomed to extinction? Does e-mail marketing still pay back? To answer these questions, let’s take a look at numbers. And they say that currently nearly 97% of Internet […]

This is particularly important on the markets – or in the sectors – where it is the employer who is looking employees, not the other way round. In Poland, the trend is becoming gradually stronger where it is the employee who calls the shots. For the past three years the job market in Poland has […]

When I cooperate at various projects or discuss on business forums, I tend to see opinions that company blogs are not really necessary, and definitely not a priority. Sometimes people I talk to don’t even know what we are talking about, and they imagine a company blog is to write about how my day was […]

Optimizing content promotion channels is preceded by a few steps, explains Rose in the CMI University online course. Previously, we should build our own audience to help us differentiate content (as we said in the „Building the audience” post) and develop a unique message that stands out in the marketplace. Then we begin  to optimize […]

We are proud to see our cooperation with our clients result in projects that are appreciated and noticeable among hundreds of others. This year the number of projects submitted was unusually high – which made the jury debate longer than usually. The tension was growing… Ten of our projects that we carried out for our […]

Rebecca Lieb: A lot! First (and somewhat immodestly) they will work with two of the most dedicated and prominent people in content in the USA. Stephanie Losee heads content at Visa, a global brand. Earlier she held the same role at Dell. She’s a practitioner par excellence and will share real-world, real-life examples of what […]