We very often tend to think with the form – “I have to do an advertising campaign,” “I’m doing an email campaign,” “I need a post for Facebook,” “I need an article for my blog.” We first decide on the medium, and then get to thinking about the content. This is a mistake. The channel […]

I assume not that many, more so if they don’t yet have any experience in the field. Or maybe they already know something, already heard a little bit but they aren’t sure if that’s for them. I was in the same situation a few weeks ago. Well, maybe I still am but with this small […]

Google Analytics is a weapon of mass delusion – claims Robert Rose. It’s a way of making anything look like a massive failure or a massive success depending upon your agenda. – If you give me Google Analytics I will make it say anything you’d like me to say. As a marketer, you know how to […]

How do you find lasting audience in B2B content marketing? According to Robert Rose, chief strategist at the Content Marketing Institute, the rule of thumb here is: less is more. One hit wonder and… then what? Many marketers don’t fully understand how audience – a group of lasting recipients – gathers around the brand’s message. […]

Content Marketing World is different to every participant. You may find it boring I keep encouraging you to go there for yourself. But it’s really worth it. Just to get your own perspective. It’s impossible to grasp everything that happens there in those four days with just one mind. There are so many attractive events […]

Make them want you Andrew Davis, author of “Brandscaping. Unleashing the power of partnerships” emphasized several times that “if you want to build awareness, you need to buy advertisements, and if you want to build the desire for your product, you need to invest in content marketing.” During his speeches he shared some very interesting […]

Most probably each of the 3,500 participants has a different view of what was happening in Cleveland. Not only because we are different as people, but most of all because we all search answers to our individual questions. The fifth #CMWorld is 123 hours of knowledge provided within 52 subject areas by 225 speakers. This […]

Human voice is able to convey far more meaning through its pitch and modulation than the printed words could ever have – said Nicolette Bear of TopRank blog. This may be the reason why podcasts have conquered the hearts of nearly 40 million Americans. But even though the group is impressive, the mainstream is not […]

We really wanted to do a documentary.  It’s the one thing we hadn’t tried yet – told us Joe Pulizzi, founder of CMI. Results of work will be shown in September – premiere is planned at the conference Content Marketing World in Cleveland. The video shows the evolution of content marketing: from its beginnings (e.g. […]

Walking down the streets of Cleveland (Ohio) on the September 8th 2014 morning, I was intrigued. Tall buildings, wide, Manhattan-like streets, but hardly any people. “Where is everybody?” thought I, when a car stopped close to me and the driver asked if I knew where he could find a parking space. “I don’t know, I’m […]