• 28.11.2016
    • Ikona kategorii
    • Leashed by high-tech

      You know this feeling? Searching your pockets restlessly, checking your jacket, your pants and your bag, until you finally realize you forgot to take your phone, and there’s the dilemma: should you go back and grab it or just carry on completely cut off from the world for the rest of the day? Being mobile […]

    • 17.02.2015
    • Ikona kategorii
    • Get mobile, marketer!

      Altimeter Group in its latest report  “The Inevitability of a Mobile-Only Customer Experience” provides hints that will let Your company find itself in the evolving marketing reality. New experience The expression 'customer experience’ is a sum of customer’s individual experiences, at every touchpoint with a given brand during the entire purchasing cycle. Changes in the […]

    • 04.09.2014
    • Ikona kategorii
    • Social media… e-mail?

      A profile on Facebook, Twitter, Instagram etc. is a standard in marketing activities. Many companies might think it is not worth duplicating content (the answer is – quite the contrary!). An then, how do you combine everyday information and posts on Facebook with a newsletter sent once a week? Here are some hints: Prolong social […]

    • 24.06.2015
    • Ikona kategorii
    • Content in Mobile Era

      The way of engaging a mobile reader is a separate question to that about engaging readers in general, Neil Patel believes, co-founder of an eye-tracking application used by world’s largest brands. He wrote on contentmarketinginstitute: It’s time to let go well-worn paradigms about online content and how it’s received, a mobile reader is not like […]

    • 27.05.2015
    • Ikona kategorii
    • Magazine for tablet and smartphone

      When developing a mobile version for a tablet or iPad, you need to take several things into account: Form We need to decide whether we want to transfer the magazine onto a tablet in the simplest possible way – as a simple PDF [with a simple app for viewing it] or if we prefer a […]

    • 20.04.2015
    • Ikona kategorii
    • Smartphone killing the tablet?

      Following a long period of tablet expansion, which began in the second half of 2013, a new trend has stepped forward. Online traffic via tablets has been decreasing for the benefit of smartphones. Brandt emphasizes he discovered the trend through his own analyses of customers’ websites, not via large-scale empirical research conducted by an authoritative […]