• 12.09.2014
    • Ikona kategorii
    • Research is only a tool

      You are one of the speakers at the Power of Content Marketing conference. This is your first visit to Poland. Was there anything that surprised you? Clemens Koob: I had two very positive surprises. First was free public Wi-Fi for mobile connections – at least in the Old Town. It is a great and very […]

    • 24.05.2018
    • Ikona kategorii
    • Power of Content Marketing Awards 2018 distributed!

      ING Bank Śląski has been our customer for 8 years. We create for the bank a periodical and numerous publications to support the company’s communication. This year we published together the culture book “Simply ING” – a book about the people of the banking community and for those people. We showed in the publication how […]

    • 11.01.2018
    • Ikona kategorii
    • Create your own newsroom

      People nowadays tend to avoid typical advertisements. We feel like someone is trying to palm us off with something wherever we go, and we treat content by huge corporations with suspicion. Polish people are one of the most suspicious and wary, as one more time we have been first among the nations using adblockers (according […]

    • 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 19.12.2017
    • Ikona kategorii
    • Pre-Christmas survival guide

      Bad Moms 2 is now out, and the audience is laughing out loud watching how the main characters are struggling with Christmas preparations. But when we find ourselves in the middle of Christmas rush, it’s not that funny anymore. Psychologists claim Christmas is one of the most stressful situations in our lives (!). We want […]

    • 06.10.2017
    • Ikona kategorii
    • E-mail marketing still effective

      An e-mail – you could say an archaic tool, a dinosaur in today’s communication. In comparison to modern intuitive social media it looks rather bland. Is it doomed to extinction? Does e-mail marketing still pay back? To answer these questions, let’s take a look at numbers. And they say that currently nearly 97% of Internet […]

    • 25.09.2017
    • Ikona kategorii
    • In between the worlds

      I feel lost in between the worlds… I don’t know the exact boundaries between the reality, VR, AR and MR. How can we define these terms? Szymon Darowski: VR – Virtual Reality – is a completely different kind of ‘reality.’ It does not mix with the real reality (I guess we need to call it […]

    • 27.07.2017
    • Ikona kategorii
    • 3 reasons to have company blog

      When I cooperate at various projects or discuss on business forums, I tend to see opinions that company blogs are not really necessary, and definitely not a priority. Sometimes people I talk to don’t even know what we are talking about, and they imagine a company blog is to write about how my day was […]

    • 30.06.2017
    • Ikona kategorii
    • Superstory

      FIRSTLY… Paweł Tkaczyk is skillfully showing us the truth that is seemingly obvious but still neglected – creating good stories is an art you can master. Talent is necessary, of course, but without knowing the craft, you’ll be acting blindly. If you’d rather be effective – of course you would! – you need to know […]

    • 23.06.2017
    • Ikona kategorii
    • Content is like… a turkey

      On June 6, along with several other participants we were able to take part in a workshop led by two experts in content marketing, which was held at Google Campus Warsaw – a new interesting venue at the Warsaw conference map. Rebecca Lieb and Stephanie Losee, invited by our CEO Ula Radzińska, came to Warsaw […]