• 12.03.2015
    • Ikona kategorii
    • The use of knowledge – The Content Council’s report about the sector

      “Customers ask for added value in what they get from companies and brands. At the same time, brands understand that the world of advertising is already saturated. They see their competitors improving their contact with customers through the use of content, which can increase traffic on their website and reduce sales costs. This is why […]

    • 12.09.2014
    • Ikona kategorii
    • CSR report in the eyes of the reader

      What counts is a careful and fresh look at a broad material that is subject to concrete requirements (coherence with GRI international guidelines). Why is it so important? It’s not enough to say the report is the company’s showpiece, that influences the way the company is seen by investors/customers and is a reliable source of […]

    • 27.06.2018
    • Ikona kategorii
    • Submerging Without Drowning: The Potential of VR

      Visible non-real image enabling us to interact with the content (a computer simulated environment) has been named Virtual Reality. When using VR devices, the user wears a special helmet with an inbuilt display unit or goggles, which are powered by a computer, a video game console or a smartphone. With specialized software and sensors, virtual […]

    • 26.03.2018
    • Ikona kategorii
    • Content marketing and B2B purchases

      For 60%  of marketers surveyed by the CMI and MarketingProfs (report 2018 B2B Content Marketing Benchmarks, Budgets, and Trends) the priority is to provide the right content to the right people in the right time. Where do you find information about customers’ changing needs? In the buyer’s journey analysis. It may seem the purchase process […]

    • 09.02.2018
    • Ikona kategorii
    • The Facebook algorithm change – Opportunities or Threats?

      Does the change of Facebook algorithm result from the concern about the users, or is it running away from problems which FB is unable to solve? Everyone has their own theory. In the United States Facebook has been widely criticised. People believe it had a very negative impact on social relations, that it destroys them […]

    • 16.11.2017
    • Ikona kategorii
    • Human dimension of employer engagement

      Effective building of employer engagement requires you to invest your time, often money, and to reorganise the flow of information. Inform on time Information on time should be a motto hanging on the wall of your internal communication department. Communication with employees should run like clockwork. It MUST be regular. The recipient gets used to […]

    • 06.10.2017
    • Ikona kategorii
    • E-mail marketing still effective

      An e-mail – you could say an archaic tool, a dinosaur in today’s communication. In comparison to modern intuitive social media it looks rather bland. Is it doomed to extinction? Does e-mail marketing still pay back? To answer these questions, let’s take a look at numbers. And they say that currently nearly 97% of Internet […]

    • 19.09.2017
    • Ikona kategorii
    • Through emotions to success?

      This is particularly important on the markets – or in the sectors – where it is the employer who is looking employees, not the other way round. In Poland, the trend is becoming gradually stronger where it is the employee who calls the shots. For the past three years the job market in Poland has […]

    • 26.05.2017
    • Ikona kategorii
    • Mission: Possible

      We very often tend to think with the form – “I have to do an advertising campaign,” “I’m doing an email campaign,” “I need a post for Facebook,” “I need an article for my blog.” We first decide on the medium, and then get to thinking about the content. This is a mistake. The channel […]

    • 12.04.2017
    • Ikona kategorii
    • Mood and marketing effectiveness

      Advertisers could increase the impact of digital advertising by as much as 40% when reach consumers when they’re in the right mood – according to a recent Yahoo Receptivity of Emotions survey. Encouraging results are also obtained when responding to content marketing. Researchers looked at the emotional state of consumers and their daytime sensitivity to advertising, […]