• 19.12.2017
    • Ikona kategorii
    • Pre-Christmas survival guide

      Bad Moms 2 is now out, and the audience is laughing out loud watching how the main characters are struggling with Christmas preparations. But when we find ourselves in the middle of Christmas rush, it’s not that funny anymore. Psychologists claim Christmas is one of the most stressful situations in our lives (!). We want […]

    • 30.12.2016
    • Ikona kategorii
    • How to stand out in the world of visual content?

      Even though an interactive inforgraphic has a crushing advantage over its older sister – a static infographic – it is still rarely used. Why? Of course, the main reason is that it’s more difficult to create. What does this interactive form actually mean? In its basic version, an interactive form includes: scrolling, click/unfold function to […]

    • 19.12.2016
    • Ikona kategorii
    • Christmas brand stories

      Marks & Spencer Anyone who has brothers or sisters knows that such relation isn’t always easy. It takes little to have an argument, a quarrel, or even a serious fight. But deep in our hearts we love them, carry about them and want them to be happy. Marks & Spencer commercial shows a 6-year-old boy […]

    • 18.11.2016
    • Ikona kategorii
    • Pearls Award 2016 – New jewels in our collection!

      The news has made us so cheeky that we started to make a necklace of the pearls 🙂 We’d received nine so far, so together with this year’s pearls we already have 11 of them! We are rejoicing together with our clients, as Pearls Awards is the oldest content marketing competition, organized by the Content […]

    • 20.09.2016
    • Ikona kategorii
    • Pumpkin is content

      What?! Well, this is exactly how Sheppard explains this phenomenon. She points to the fact that in the fall season – with a culmination right before Halloween – stores are offering not only all kinds of pumpkin, big an small, but also pumpkin beer, a limited edition of pumpkin latter at Starbucks, pumkin cookies and […]

    • 10.08.2015
    • Ikona kategorii
    • Prick your ears up – Podcasts

      Human voice is able to convey far more meaning through its pitch and modulation than the printed words could ever have – said Nicolette Bear of TopRank blog. This may be the reason why podcasts have conquered the hearts of nearly 40 million Americans. But even though the group is impressive, the mainstream is not […]

    • 17.06.2015
    • Ikona kategorii
    • Communication in hard times

      In the history of each company we will find moments which we may call hard times. Such as organizational changes (a manufactory changing from a two-shift system to a three-shift one) or launching a new product (the production line needs to be adjusted, new distribution system is required, etc.) Sometimes communications tasks may be like […]

    • 18.11.2014
    • Ikona kategorii
    • The author and his work

      Magda Bugajło: You coined term 'content marketing’ a few years ago. What has changed since that time? Joe Pullizi: I think the dawn of social media and search put a lot more emphasis on “how do I get people to interact with me” and I can’t just blindly put interruptions in front of them and […]

    • 22.10.2014
    • Ikona kategorii
    • Top content marketing organizations

      Stowarzyszenie Content Marketing Polska (Content Marketing Poland Association) – Formerly known as the Custom Press Association. Formulates and popularises high quality norms and standards for publishing business in Poland. Since 2010 the association also functions within the International Content Marketing Forum. One of its key initiatives is the largest publishing competition and gala in Poland, […]

    • 12.09.2014
    • Ikona kategorii
    • 10 SEO tricks for bloggers

      SEO is a process of affecting the visibility of a website in search engine’s, such as Google or Bing, natural or organic (un-paid) search results. The goal is to place a given website on top of search results, so that it is the first visible website. SEO is about understanding the search engine and its […]