• 22.07.2015
    • Ikona kategorii
    • Source of fruitful ideas

      “Source of fruitful ideas” is the slogan printed on our glasses-bottles, which are perfect for carrying smoothie as a takeaway. The bottles premiered at the Power Of Content Marketing 2015 conference. Each guest was able to take a bottle with them and start using it every day. Since that time, the bottle has become a […]

    • 03.06.2015
    • Ikona kategorii
    • Power of Content Marketing 2015

      That May morning in the Kamienica Theter began with a sip of fruit water from our specially prepared bottles. The speed with which the bottles dispersed among the participants is only a proof that we know exactly what our customers need;) Another type of support for the guests and the conference formula itself were fantastic […]

    • 13.04.2015
    • Ikona kategorii
    • Content marketing tourism

      Conferences, despite their formal character, are essential for everyday work: they show how the sector is changing, provide space for networking, sharing knowledge, getting inspired for further work, and allow you to change your perspective. Shortly speaking: they provide value for your company and help you achieve your business goals. Here’s a list of 10 […]

    • 17.09.2014
    • Ikona kategorii
    • Where beats the heart of content marketing?

      Walking down the streets of Cleveland (Ohio) on the September 8th 2014 morning, I was intrigued. Tall buildings, wide, Manhattan-like streets, but hardly any people. “Where is everybody?” thought I, when a car stopped close to me and the driver asked if I knew where he could find a parking space. “I don’t know, I’m […]

    • 12.09.2014
    • Ikona kategorii
    • Where lies the power of a blogger?

      We talk about blogging with employees of Heureka advertising agency, famous bloggers Maciej Budzich and Artur Kurasiński, Onet Group lawyer, and the star of the conference, an expert marketing blogger – Natalia Hatalska. With trepidation Advertisers and marketers used to be afraid of cooperation with bloggers. After all, a blog can have plenty of negative […]

    • 03.03.2016
    • Ikona kategorii
    • Luxury to admire

      You see, Google had print edition of magazine called Think Quarterly. It is not for sale. Instead, it is “hand-delivered as a gift to a select list of recipients”.  If the largest and most universally recognised web company in the world treats print like such a special product, then let’s just say that creating marketing […]

    • 12.09.2014
    • Ikona kategorii
    • 10 SEO tricks for bloggers

      SEO is a process of affecting the visibility of a website in search engine’s, such as Google or Bing, natural or organic (un-paid) search results. The goal is to place a given website on top of search results, so that it is the first visible website. SEO is about understanding the search engine and its […]

    • 12.09.2014
    • Ikona kategorii
    • Research is only a tool

      You are one of the speakers at the Power of Content Marketing conference. This is your first visit to Poland. Was there anything that surprised you? Clemens Koob: I had two very positive surprises. First was free public Wi-Fi for mobile connections – at least in the Old Town. It is a great and very […]

    • 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 16.02.2017
    • Ikona kategorii
    • Business gadgets: choose and order wisely

      Goal and meaning A business gadget’s task is to prolong the positive association or awareness of something good, to be an element of celebration. “The recipient must want to keep the gadget” emphasizes Ula Radzińska. For this reason the gadget has to be nice and manufactured with care, especially if it’s addressed to a group […]