• 06.03.2018
    • Ikona kategorii
    • From words to deeds, the basics of employer branding

      The basic role in employer branding is played by the coherence between declarations and actions. Unfortunately, many companies tend to neglect this area. It is a mistake, because employees who are convinced their company’s messages are authentic become its best ambassadors. Travesty of Communication In Disrupted – pungent criticism of the Silicon Valley – Dan […]

    • 11.01.2018
    • Ikona kategorii
    • Kids and graphic designing

      I asked about this Marcin Rutkowski, creative director at AUDE, and Joasia Korolewska and Agnieszka Kowalska, graphic designers. They are the authors of many of our layouts for magazines, posters and brochures ordered by our customers. Do Marcin’s, Asia’s and Agnieszka’s kids know what their parents do at work? Did apples fall far from the […]

    • 11.01.2018
    • Ikona kategorii
    • Create your own newsroom

      People nowadays tend to avoid typical advertisements. We feel like someone is trying to palm us off with something wherever we go, and we treat content by huge corporations with suspicion. Polish people are one of the most suspicious and wary, as one more time we have been first among the nations using adblockers (according […]

    • 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 19.12.2017
    • Ikona kategorii
    • Pre-Christmas survival guide

      Bad Moms 2 is now out, and the audience is laughing out loud watching how the main characters are struggling with Christmas preparations. But when we find ourselves in the middle of Christmas rush, it’s not that funny anymore. Psychologists claim Christmas is one of the most stressful situations in our lives (!). We want […]

    • 06.10.2017
    • Ikona kategorii
    • E-mail marketing still effective

      An e-mail – you could say an archaic tool, a dinosaur in today’s communication. In comparison to modern intuitive social media it looks rather bland. Is it doomed to extinction? Does e-mail marketing still pay back? To answer these questions, let’s take a look at numbers. And they say that currently nearly 97% of Internet […]

    • 19.09.2017
    • Ikona kategorii
    • Through emotions to success?

      This is particularly important on the markets – or in the sectors – where it is the employer who is looking employees, not the other way round. In Poland, the trend is becoming gradually stronger where it is the employee who calls the shots. For the past three years the job market in Poland has […]

    • 27.08.2017
    • Ikona kategorii
    • Guide from chaos

      It all began with the information that there is a task to do – preparing several pages of a magazine for the logistics department introducing modifications to its supply chain running model. I thought the task would be easy on the one hand (only a few pages), and I will be able to learn something […]

    • 27.07.2017
    • Ikona kategorii
    • 3 reasons to have company blog

      When I cooperate at various projects or discuss on business forums, I tend to see opinions that company blogs are not really necessary, and definitely not a priority. Sometimes people I talk to don’t even know what we are talking about, and they imagine a company blog is to write about how my day was […]

    • 23.06.2017
    • Ikona kategorii
    • Content is like… a turkey

      On June 6, along with several other participants we were able to take part in a workshop led by two experts in content marketing, which was held at Google Campus Warsaw – a new interesting venue at the Warsaw conference map. Rebecca Lieb and Stephanie Losee, invited by our CEO Ula Radzińska, came to Warsaw […]