• 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 06.10.2017
    • Ikona kategorii
    • E-mail marketing still effective

      An e-mail – you could say an archaic tool, a dinosaur in today’s communication. In comparison to modern intuitive social media it looks rather bland. Is it doomed to extinction? Does e-mail marketing still pay back? To answer these questions, let’s take a look at numbers. And they say that currently nearly 97% of Internet […]

    • 01.09.2017
    • Ikona kategorii
    • Quiz at the service of social media

        Using the tool you can both draw the user’s interest and entertain him, strengthen the brand’s image and most importantly – win a new user/subscriber/fan/customer. This is what I did for Opel brand, for whom our agency provides content for their website for employees. It was a purely entertaining quiz on the Mother’s Day, […]

    • 12.07.2017
    • Ikona kategorii
    • Plan for a channel

      Optimizing content promotion channels is preceded by a few steps, explains Rose in the CMI University online course. Previously, we should build our own audience to help us differentiate content (as we said in the „Building the audience” post) and develop a unique message that stands out in the marketplace. Then we begin  to optimize […]

    • 24.05.2017
    • Ikona kategorii
    • Firstly and lastly: Sales

      Firstly, Ula points to a paradox: mainly, in pursuit of getting more and more likes, clients – and sometimes even the agency that services them – sometimes forget about the most important matter, which is the number of goods or services sold. What’s the point in great content if it’s not followed by increased sales? […]

    • 04.04.2017
    • Ikona kategorii
    • Editorial calendar – it pays off

      What should I put on the blog today? Or send in the newsletter? What to post on Facebook? For many marketers these are common but disliked questions. They would like to deal with it quickly but also provide readers with valuable content – unfortunately, they can’t come up with any ideas… If you’re familiar with […]

    • 11.01.2017
    • Ikona kategorii
    • Elephant in a forest – what’s ahead in 2017

      Content marketing expert and journalist Rachel Lindteigen believes that in order to be successful in our sector in 2017, you need to follow a set of rules, not necessarily cutting-edge at first glance, but the secret lies in being consistent – you must not forget about any of them with every project you start and […]

    • 08.12.2016
    • Ikona kategorii
    • From the life of company – finding content for internal magazine

      Editors from Aude – Magda Kozińska, who cooperates with “Oponowości” magazine published by Goodyear and Iwona Derda, editor of ING Bank Śląski “Baśka” and “Avon” magazines – surely know the answer to all the above questions. Planning – the art of conversing and selling a feature Regular planning is essential for deciding on the content […]

    • 15.11.2016
    • Ikona kategorii
    • Web Summit 2016 – A subjective view

      Content To be frank, I was expecting more from such a powerful brand. In addition to the main stage, there were 20 other stages (or thematic paths) running simultaneously. Maybe my expectations were too high, but I thought the presentations were unequal in quality, and the panels very often digressed from their subjects. As soon […]

    • 10.08.2015
    • Ikona kategorii
    • Prick your ears up – Podcasts

      Human voice is able to convey far more meaning through its pitch and modulation than the printed words could ever have – said Nicolette Bear of TopRank blog. This may be the reason why podcasts have conquered the hearts of nearly 40 million Americans. But even though the group is impressive, the mainstream is not […]