• 01.09.2018
    • Ikona kategorii
    • The Blurred Stork

      It started innocently. We were working on the next issue of a magazine for one of our customers. The texts and images were coming to our office one by one, everything was going well. Eventually, the time came for an article on the lightsome subject of storks living in Poland. The editor took the rich […]

    • 09.02.2018
    • Ikona kategorii
    • Is it worth taking photos with smartphones?

      When in May 1999 Kyocera was launching the first phone with an in-built digital camera, few people imagined it would be the beginning of a photographic revolution. The model VP-210 had astonishing possibilities: resolution of 0.1 MP, which was dramatically low. But it also allowed for video chatting with the fluidity of 2 (!) frames […]

    • 11.01.2018
    • Ikona kategorii
    • Kids and graphic designing

      I asked about this Marcin Rutkowski, creative director at AUDE, and Joasia Korolewska and Agnieszka Kowalska, graphic designers. They are the authors of many of our layouts for magazines, posters and brochures ordered by our customers. Do Marcin’s, Asia’s and Agnieszka’s kids know what their parents do at work? Did apples fall far from the […]

    • 10.01.2018
    • Ikona kategorii
    • From Aude editor’s diary

      Except for the parts he gave us for exclusive use:) The diary is written in the third person, as the editor was advised to do so by a psychologist, after the editor went through a mild nervous breakdown for the third time in the past three months. Wednesday, December 2017  From the life of a […]

    • 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 25.09.2017
    • Ikona kategorii
    • In between the worlds

      I feel lost in between the worlds… I don’t know the exact boundaries between the reality, VR, AR and MR. How can we define these terms? Szymon Darowski: VR – Virtual Reality – is a completely different kind of ‘reality.’ It does not mix with the real reality (I guess we need to call it […]

    • 01.09.2017
    • Ikona kategorii
    • Quiz at the service of social media

        Using the tool you can both draw the user’s interest and entertain him, strengthen the brand’s image and most importantly – win a new user/subscriber/fan/customer. This is what I did for Opel brand, for whom our agency provides content for their website for employees. It was a purely entertaining quiz on the Mother’s Day, […]

    • 11.01.2017
    • Ikona kategorii
    • Elephant in a forest – what’s ahead in 2017

      Content marketing expert and journalist Rachel Lindteigen believes that in order to be successful in our sector in 2017, you need to follow a set of rules, not necessarily cutting-edge at first glance, but the secret lies in being consistent – you must not forget about any of them with every project you start and […]

    • 06.12.2016
    • Ikona kategorii
    • Out of the box Santa

      Over the past few days the computers in our office were full of Santas with hipster beards, reindeers flipping merrily around, stars from heaven, snowflakes, Christmas-trees and gift boxes because every client wants to have a Christmas accent – in magazines, on Christmas cards and in newsletters. “I want a happy Santa holding his hands […]

    • 29.09.2016
    • Ikona kategorii
    • Professional photo shoot for employees – unnecessary expense?

      “How they see you is how they perceive you” – an old Polish saying goes. Let’s see if it’s true. Take a look at the two pictures below:       The first image from the top is an amateur photo taken with a smartphone, the second one – taken by a professional with a […]