• 06.03.2018
    • Ikona kategorii
    • From words to deeds, the basics of employer branding

      The basic role in employer branding is played by the coherence between declarations and actions. Unfortunately, many companies tend to neglect this area. It is a mistake, because employees who are convinced their company’s messages are authentic become its best ambassadors. Travesty of Communication In Disrupted – pungent criticism of the Silicon Valley – Dan […]

    • 17.06.2015
    • Ikona kategorii
    • Communication in hard times

      In the history of each company we will find moments which we may call hard times. Such as organizational changes (a manufactory changing from a two-shift system to a three-shift one) or launching a new product (the production line needs to be adjusted, new distribution system is required, etc.) Sometimes communications tasks may be like […]