• 06.10.2017
    • Ikona kategorii
    • E-mail marketing still effective

      An e-mail – you could say an archaic tool, a dinosaur in today’s communication. In comparison to modern intuitive social media it looks rather bland. Is it doomed to extinction? Does e-mail marketing still pay back? To answer these questions, let’s take a look at numbers. And they say that currently nearly 97% of Internet […]

    • 01.09.2017
    • Ikona kategorii
    • Quiz at the service of social media

        Using the tool you can both draw the user’s interest and entertain him, strengthen the brand’s image and most importantly – win a new user/subscriber/fan/customer. This is what I did for Opel brand, for whom our agency provides content for their website for employees. It was a purely entertaining quiz on the Mother’s Day, […]

    • 12.07.2017
    • Ikona kategorii
    • Plan for a channel

      Optimizing content promotion channels is preceded by a few steps, explains Rose in the CMI University online course. Previously, we should build our own audience to help us differentiate content (as we said in the „Building the audience” post) and develop a unique message that stands out in the marketplace. Then we begin  to optimize […]

    • 24.05.2017
    • Ikona kategorii
    • Firstly and lastly: Sales

      Firstly, Ula points to a paradox: mainly, in pursuit of getting more and more likes, clients – and sometimes even the agency that services them – sometimes forget about the most important matter, which is the number of goods or services sold. What’s the point in great content if it’s not followed by increased sales? […]

    • 04.04.2017
    • Ikona kategorii
    • Editorial calendar – it pays off

      What should I put on the blog today? Or send in the newsletter? What to post on Facebook? For many marketers these are common but disliked questions. They would like to deal with it quickly but also provide readers with valuable content – unfortunately, they can’t come up with any ideas… If you’re familiar with […]

    • 29.03.2017
    • Ikona kategorii
    • The right way of measurement

      Google Analytics is a weapon of mass delusion – claims Robert Rose. It’s a way of making anything look like a massive failure or a massive success depending upon your agenda. – If you give me Google Analytics I will make it say anything you’d like me to say. As a marketer, you know how to […]

    • 27.02.2017
    • Ikona kategorii
    • Content: valuable and economical

      The question companies with a small annual content marketing budget should ask themselves is not “How to produce content cheaply?” but “How to produce more with less?” The answer is: create one, but really valuable and comprehensive piece of content; one that is well developed, generates traffic and will likely be shared. Then follow with […]

    • 08.12.2016
    • Ikona kategorii
    • From the life of company – finding content for internal magazine

      Editors from Aude – Magda Kozińska, who cooperates with “Oponowości” magazine published by Goodyear and Iwona Derda, editor of ING Bank Śląski “Baśka” and “Avon” magazines – surely know the answer to all the above questions. Planning – the art of conversing and selling a feature Regular planning is essential for deciding on the content […]

    • 07.01.2016
    • Ikona kategorii
    • B2B: Trends and benchmarks 2016

      For the first time researchers asked B2B marketers the following questions: How would you assess the level of content marketing maturity in your organization? Five stages of development/maturity were set forth: sophisticated (proficient, highly developed; 8%), mature (24%), adolescent (29%), young (27%) and first steps (11%).  Overall, 32% of B2B marketers say their content marketing […]

    • 03.06.2015
    • Ikona kategorii
    • Power of Content Marketing 2015

      That May morning in the Kamienica Theter began with a sip of fruit water from our specially prepared bottles. The speed with which the bottles dispersed among the participants is only a proof that we know exactly what our customers need;) Another type of support for the guests and the conference formula itself were fantastic […]