• 12.09.2014
    • Ikona kategorii
    • When designing a newsletter

      What you need to remember when designing a newsletter: – width: the maximum safe width that guarantees the newsletter will be visible without scrolling is 700px. – small number of fonts: for text elements use web-safe fonts. You can also paste some texts as graphics – a graphic can contain any font. However, this solution […]

    • 12.09.2014
    • Ikona kategorii
    • Before you send a newsletter

      1. A newsletter is not an ordinary e-mail It has much more complex structure than a typical e-mail – it contains graphics, links ordered in a given pattern that determines what the newsletter looks like. In this case content editing is limited to arranging the content in predefined fixed areas. 2. A newsletter is not […]

    • 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 16.11.2017
    • Ikona kategorii
    • Human dimension of employer engagement

      Effective building of employer engagement requires you to invest your time, often money, and to reorganise the flow of information. Inform on time Information on time should be a motto hanging on the wall of your internal communication department. Communication with employees should run like clockwork. It MUST be regular. The recipient gets used to […]

    • 06.10.2017
    • Ikona kategorii
    • E-mail marketing still effective

      An e-mail – you could say an archaic tool, a dinosaur in today’s communication. In comparison to modern intuitive social media it looks rather bland. Is it doomed to extinction? Does e-mail marketing still pay back? To answer these questions, let’s take a look at numbers. And they say that currently nearly 97% of Internet […]

    • 01.09.2017
    • Ikona kategorii
    • Quiz at the service of social media

        Using the tool you can both draw the user’s interest and entertain him, strengthen the brand’s image and most importantly – win a new user/subscriber/fan/customer. This is what I did for Opel brand, for whom our agency provides content for their website for employees. It was a purely entertaining quiz on the Mother’s Day, […]

    • 12.07.2017
    • Ikona kategorii
    • Plan for a channel

      Optimizing content promotion channels is preceded by a few steps, explains Rose in the CMI University online course. Previously, we should build our own audience to help us differentiate content (as we said in the „Building the audience” post) and develop a unique message that stands out in the marketplace. Then we begin  to optimize […]

    • 24.05.2017
    • Ikona kategorii
    • Firstly and lastly: Sales

      Firstly, Ula points to a paradox: mainly, in pursuit of getting more and more likes, clients – and sometimes even the agency that services them – sometimes forget about the most important matter, which is the number of goods or services sold. What’s the point in great content if it’s not followed by increased sales? […]

    • 11.04.2017
    • Ikona kategorii
    • Communication in a nutshell

      When I heard on the radio about a PhD thesis entitled “Infographic as a tool for exploring the world and understanding oneself – before and now” – I pricked up my ears instantly and wrote down the name of the young PhD. But Magda is no rookie to the subject; she has been into graphic […]

    • 04.04.2017
    • Ikona kategorii
    • Editorial calendar – it pays off

      What should I put on the blog today? Or send in the newsletter? What to post on Facebook? For many marketers these are common but disliked questions. They would like to deal with it quickly but also provide readers with valuable content – unfortunately, they can’t come up with any ideas… If you’re familiar with […]