• 11.01.2018
    • Ikona kategorii
    • Create your own newsroom

      People nowadays tend to avoid typical advertisements. We feel like someone is trying to palm us off with something wherever we go, and we treat content by huge corporations with suspicion. Polish people are one of the most suspicious and wary, as one more time we have been first among the nations using adblockers (according […]

    • 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 18.05.2017
    • Ikona kategorii
    • Hip hip hooray! Aude in SZPALTY ROKU competition final

      We are proud to see our cooperation with our clients result in projects that are appreciated and noticeable among hundreds of others. This year the number of projects submitted was unusually high – which made the jury debate longer than usually. The tension was growing… Ten of our projects that we carried out for our […]

    • 24.06.2015
    • Ikona kategorii
    • Content in Mobile Era

      The way of engaging a mobile reader is a separate question to that about engaging readers in general, Neil Patel believes, co-founder of an eye-tracking application used by world’s largest brands. He wrote on contentmarketinginstitute: It’s time to let go well-worn paradigms about online content and how it’s received, a mobile reader is not like […]

    • 01.12.2014
    • Ikona kategorii
    • Marketing Automation Congress 2014

      The Congress was opened by Stephane Antiga, coach of world champion Poland men’s national volleyball team. Naturally, he has never used the Marketing Automation system, but they do have something in common. In fact, the keynote of each and all the speeches was – striving for victory. Here are the main thoughts that we could […]

    • 06.11.2014
    • Ikona kategorii
    • First day of WebSummit 2014

       Don’t be a marketer, be a designer. New technologies provide greater involvement of the users by knowing them better (knowing, not measuring) and breaking their anonymity. This is the foundation of involvement. Technologies project and suport the development of non-anonymous users for your product. Local Mobile Marketers share their way to succeed: Non-invasive way of […]

    • 22.10.2014
    • Ikona kategorii
    • History of content marketing

      For years brands have been building interesting stories around their products in order to attract customers. According to a content marketing expert Joe Pulizzi, the difference today is the lack of three basic barriers, which did not allow companies to present storytelling to wider public. FOR YEARS, BRANDS HAVE BEEN TELLING STORIES TO ATTRACT CONSUMERS […]

    • 11.01.2018
    • Ikona kategorii
    • Kids and graphic designing

      I asked about this Marcin Rutkowski, creative director at AUDE, and Joasia Korolewska and Agnieszka Kowalska, graphic designers. They are the authors of many of our layouts for magazines, posters and brochures ordered by our customers. Do Marcin’s, Asia’s and Agnieszka’s kids know what their parents do at work? Did apples fall far from the […]

    • 25.09.2017
    • Ikona kategorii
    • In between the worlds

      I feel lost in between the worlds… I don’t know the exact boundaries between the reality, VR, AR and MR. How can we define these terms? Szymon Darowski: VR – Virtual Reality – is a completely different kind of ‘reality.’ It does not mix with the real reality (I guess we need to call it […]

    • 27.07.2017
    • Ikona kategorii
    • Starting plan

      It’s worth reaching for content marketing tools even if your company has been on the market for just a few weeks, and if your company happens to be in any way related with innovation / technologies / Internet etc. it’s probably a must. Moreover, for this kind of companies it is a piece of cake. […]