• 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 05.03.2015
    • Ikona kategorii
    • New Face of “Oponowości”

      “Oponowości” is a publication with traditions. It used to be a quarterly, a bimonthly, now it has been transformed into a monthly magazine. “We’ve proposed a totally new attitude to the content and layout. The latter is now very dynamic, with many photos, short pieces of information mixed with larger texts, all in a friendly […]

    • 27.06.2018
    • Ikona kategorii
    • Submerging Without Drowning: The Potential of VR

      Visible non-real image enabling us to interact with the content (a computer simulated environment) has been named Virtual Reality. When using VR devices, the user wears a special helmet with an inbuilt display unit or goggles, which are powered by a computer, a video game console or a smartphone. With specialized software and sensors, virtual […]

    • 22.09.2016
    • Ikona kategorii
    • Computer vs. Creativity

      Fortunately, this is still a future threat, but what can we do for the infernal charm of gradually more intricate computer programs not to make us lazy killing the human ability to think creatively? Mind in the Internet era First, let’s take a look at how the Internet is shaping the human mind. The good […]

    • 09.02.2018
    • Ikona kategorii
    • 25.10.2017
    • Ikona kategorii
    • 20.10.2017
    • Ikona kategorii
    • Remotely or on site?

      Communication Working on site is advantageous both for the employer and employees, especially with tasks which require team work and ongoing consulting. The fact your boss is standing right next to you does not have to mean he or she is all about controlling and having an eye on you. Just think how much time […]

    • 01.09.2017
    • Ikona kategorii
    • Quiz at the service of social media

        Using the tool you can both draw the user’s interest and entertain him, strengthen the brand’s image and most importantly – win a new user/subscriber/fan/customer. This is what I did for Opel brand, for whom our agency provides content for their website for employees. It was a purely entertaining quiz on the Mother’s Day, […]

    • 12.07.2017
    • Ikona kategorii
    • Plan for a channel

      Optimizing content promotion channels is preceded by a few steps, explains Rose in the CMI University online course. Previously, we should build our own audience to help us differentiate content (as we said in the „Building the audience” post) and develop a unique message that stands out in the marketplace. Then we begin  to optimize […]

    • 26.05.2017
    • Ikona kategorii
    • Mission: Possible

      We very often tend to think with the form – “I have to do an advertising campaign,” “I’m doing an email campaign,” “I need a post for Facebook,” “I need an article for my blog.” We first decide on the medium, and then get to thinking about the content. This is a mistake. The channel […]