• 24.06.2015
    • Ikona kategorii
    • Content in Mobile Era

      The way of engaging a mobile reader is a separate question to that about engaging readers in general, Neil Patel believes, co-founder of an eye-tracking application used by world’s largest brands. He wrote on contentmarketinginstitute: It’s time to let go well-worn paradigms about online content and how it’s received, a mobile reader is not like […]

    • 17.02.2015
    • Ikona kategorii
    • Get mobile, marketer!

      Altimeter Group in its latest report  “The Inevitability of a Mobile-Only Customer Experience” provides hints that will let Your company find itself in the evolving marketing reality. New experience The expression 'customer experience’ is a sum of customer’s individual experiences, at every touchpoint with a given brand during the entire purchasing cycle. Changes in the […]

    • 05.04.2018
    • Ikona kategorii
    • Smartphone photography in practice

      If you still don’t believe you can use your phone to document an event or a simple office photoshoot, maybe you’ll get convinced by the fact that smartphone photography has been used on the covers of prestigious magazines. Take the reverberating example of the February cover of the “Billboard” magazine with Camila Cabello, or the […]

    • 09.02.2018
    • Ikona kategorii
    • Is it worth taking photos with smartphones?

      When in May 1999 Kyocera was launching the first phone with an in-built digital camera, few people imagined it would be the beginning of a photographic revolution. The model VP-210 had astonishing possibilities: resolution of 0.1 MP, which was dramatically low. But it also allowed for video chatting with the fluidity of 2 (!) frames […]

    • 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 25.09.2017
    • Ikona kategorii
    • In between the worlds

      I feel lost in between the worlds… I don’t know the exact boundaries between the reality, VR, AR and MR. How can we define these terms? Szymon Darowski: VR – Virtual Reality – is a completely different kind of ‘reality.’ It does not mix with the real reality (I guess we need to call it […]

    • 16.02.2017
    • Ikona kategorii
    • Business gadgets: choose and order wisely

      Goal and meaning A business gadget’s task is to prolong the positive association or awareness of something good, to be an element of celebration. “The recipient must want to keep the gadget” emphasizes Ula Radzińska. For this reason the gadget has to be nice and manufactured with care, especially if it’s addressed to a group […]

    • 19.12.2016
    • Ikona kategorii
    • Christmas brand stories

      Marks & Spencer Anyone who has brothers or sisters knows that such relation isn’t always easy. It takes little to have an argument, a quarrel, or even a serious fight. But deep in our hearts we love them, carry about them and want them to be happy. Marks & Spencer commercial shows a 6-year-old boy […]

    • 28.11.2016
    • Ikona kategorii
    • Leashed by high-tech

      You know this feeling? Searching your pockets restlessly, checking your jacket, your pants and your bag, until you finally realize you forgot to take your phone, and there’s the dilemma: should you go back and grab it or just carry on completely cut off from the world for the rest of the day? Being mobile […]

    • 18.11.2016
    • Ikona kategorii
    • Pearls Award 2016 – New jewels in our collection!

      The news has made us so cheeky that we started to make a necklace of the pearls 🙂 We’d received nine so far, so together with this year’s pearls we already have 11 of them! We are rejoicing together with our clients, as Pearls Awards is the oldest content marketing competition, organized by the Content […]