• 01.09.2017
    • Ikona kategorii
    • Quiz at the service of social media

        Using the tool you can both draw the user’s interest and entertain him, strengthen the brand’s image and most importantly – win a new user/subscriber/fan/customer. This is what I did for Opel brand, for whom our agency provides content for their website for employees. It was a purely entertaining quiz on the Mother’s Day, […]

    • 04.09.2014
    • Ikona kategorii
    • Social media… e-mail?

      A profile on Facebook, Twitter, Instagram etc. is a standard in marketing activities. Many companies might think it is not worth duplicating content (the answer is – quite the contrary!). An then, how do you combine everyday information and posts on Facebook with a newsletter sent once a week? Here are some hints: Prolong social […]

    • 10.08.2018
    • Ikona kategorii
    • When do we get the magazine?

      The closer the date of sending the magazine to print the more tense it gets. Anyone who has been through sending a magazine to print at least once will know what it looks like: your phone never stops ringing, last emails from the customer with corrections, photo on page nine needs to be swapped because […]

    • 27.06.2018
    • Ikona kategorii
    • Submerging Without Drowning: The Potential of VR

      Visible non-real image enabling us to interact with the content (a computer simulated environment) has been named Virtual Reality. When using VR devices, the user wears a special helmet with an inbuilt display unit or goggles, which are powered by a computer, a video game console or a smartphone. With specialized software and sensors, virtual […]

    • 05.04.2018
    • Ikona kategorii
    • Smartphone photography in practice

      If you still don’t believe you can use your phone to document an event or a simple office photoshoot, maybe you’ll get convinced by the fact that smartphone photography has been used on the covers of prestigious magazines. Take the reverberating example of the February cover of the “Billboard” magazine with Camila Cabello, or the […]

    • 09.02.2018
    • Ikona kategorii
    • 11.01.2018
    • Ikona kategorii
    • Create your own newsroom

      People nowadays tend to avoid typical advertisements. We feel like someone is trying to palm us off with something wherever we go, and we treat content by huge corporations with suspicion. Polish people are one of the most suspicious and wary, as one more time we have been first among the nations using adblockers (according […]

    • 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 06.10.2017
    • Ikona kategorii
    • E-mail marketing still effective

      An e-mail – you could say an archaic tool, a dinosaur in today’s communication. In comparison to modern intuitive social media it looks rather bland. Is it doomed to extinction? Does e-mail marketing still pay back? To answer these questions, let’s take a look at numbers. And they say that currently nearly 97% of Internet […]

    • 19.09.2017
    • Ikona kategorii
    • Through emotions to success?

      This is particularly important on the markets – or in the sectors – where it is the employer who is looking employees, not the other way round. In Poland, the trend is becoming gradually stronger where it is the employee who calls the shots. For the past three years the job market in Poland has […]