• 21.08.2015
    • Ikona kategorii
    • There’s no communication without relationship

      Why is building relations with customers so important to companies? In the past 'deficit’ times – let’s call it that way – customers often used to chase certain goods. People wanted to have those goos and companies didn’t even have to communicate, as the initiative was on the side of customers. Today, companies need a […]

    • 06.07.2015
    • Ikona kategorii
    • Show a human face, company

      Lenin used to say: “History is a weapon. We don’t want our enemy to carry a weapon, why do we let them make their own history?” Has storytelling also become a weapon in marketing? It’s good to ask yourself whether it is a weapon. When we think about weapons, we think someone might get hurt […]