• 23.06.2017
    • Ikona kategorii
    • Content is like… a turkey

      On June 6, along with several other participants we were able to take part in a workshop led by two experts in content marketing, which was held at Google Campus Warsaw – a new interesting venue at the Warsaw conference map. Rebecca Lieb and Stephanie Losee, invited by our CEO Ula Radzińska, came to Warsaw […]

    • 08.12.2016
    • Ikona kategorii
    • From the life of company – finding content for internal magazine

      Editors from Aude – Magda Kozińska, who cooperates with “Oponowości” magazine published by Goodyear and Iwona Derda, editor of ING Bank Śląski “Baśka” and “Avon” magazines – surely know the answer to all the above questions. Planning – the art of conversing and selling a feature Regular planning is essential for deciding on the content […]

    • 18.11.2016
    • Ikona kategorii
    • Pearls Award 2016 – New jewels in our collection!

      The news has made us so cheeky that we started to make a necklace of the pearls 🙂 We’d received nine so far, so together with this year’s pearls we already have 11 of them! We are rejoicing together with our clients, as Pearls Awards is the oldest content marketing competition, organized by the Content […]

    • 26.10.2016
    • Ikona kategorii
    • In praise of simplicity


      I went to Greece recently with a friend from our agency Magda Kozińska, and the last thing we had on our minds was content marketing. But since we couldn’t get away from our minds completely, we also couldn’t get away from our job. That’s the feature characteristic of all 'creative’ jobs – we are working […]

    • 29.09.2016
    • Ikona kategorii
    • Professional photo shoot for employees – unnecessary expense?

      “How they see you is how they perceive you” – an old Polish saying goes. Let’s see if it’s true. Take a look at the two pictures below:       The first image from the top is an amateur photo taken with a smartphone, the second one – taken by a professional with a […]

    • 22.09.2016
    • Ikona kategorii
    • Computer vs. Creativity

      Fortunately, this is still a future threat, but what can we do for the infernal charm of gradually more intricate computer programs not to make us lazy killing the human ability to think creatively? Mind in the Internet era First, let’s take a look at how the Internet is shaping the human mind. The good […]

    • 24.06.2016
    • Ikona kategorii
    • Culture of sharing knowledge

      Still at the airport, we were so full of energy that we decided to take a selfie together – it’s not easy to pack six people on the screen of an iPhone. Ula suggested we should lie down on the floor and take the picture from above, but the prospect of spending the weekend at […]

    • 13.10.2015
    • Ikona kategorii
    • Between color and a font

      Convincing him to talk about himself wasn’t easy. He would rather tell us about how his job should be done. But those who know him understand that beneath the face of a tough, powerfully built man there hides a sensitive soul. I’m just doing my job – he says modestly. – I design and paint. […]

    • 03.06.2015
    • Ikona kategorii
    • 10 times content marketing (awards!)

      First – German roots Swinging Vintage Vegas with Aleksandra Szwed’s guest appearance entertained the audience with some melodic tunes. Since the band came from Germany, let us start with the award for Opel Post – magazine for the employees of Opel production plant in Gliwice, the finalist in the category Digital Publication Online. Second – […]

    • 19.05.2015
    • Ikona kategorii
    • With a camera among employees

      We have already talked about the reasons behind professional photo shoots with employees. It is worth bringing back the words of one of the internal communications directors: “Photo shoots for internal magazines are a priceless contribution to building corporate culture, supporting the emotional engagement of employees and increasing the credibility of the articles. An internal […]