Editors from Aude – Magda Kozińska, who cooperates with “Oponowości” magazine published by Goodyear and Iwona Derda, editor of ING Bank Śląski “Baśka” and “Avon” magazines – surely know the answer to all the above questions. Planning – the art of conversing and selling a feature Regular planning is essential for deciding on the content […]

In the history of each company we will find moments which we may call hard times. Such as organizational changes (a manufactory changing from a two-shift system to a three-shift one) or launching a new product (the production line needs to be adjusted, new distribution system is required, etc.) Sometimes communications tasks may be like […]

“Nothing sells the cover better than a person. It should be someone well known, which is why we had Albert Einstein on the cover. It should be someone beautiful, which is why we had Agnieszka Kropacz. It should be someone familiar, which is why we always choose one of our employees to be the face […]

Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

Effective building of employer engagement requires you to invest your time, often money, and to reorganise the flow of information. Inform on time Information on time should be a motto hanging on the wall of your internal communication department. Communication with employees should run like clockwork. It MUST be regular. The recipient gets used to […]

This is particularly important on the markets – or in the sectors – where it is the employer who is looking employees, not the other way round. In Poland, the trend is becoming gradually stronger where it is the employee who calls the shots. For the past three years the job market in Poland has […]

  Using the tool you can both draw the user’s interest and entertain him, strengthen the brand’s image and most importantly – win a new user/subscriber/fan/customer. This is what I did for Opel brand, for whom our agency provides content for their website for employees. It was a purely entertaining quiz on the Mother’s Day, […]

On June 6, along with several other participants we were able to take part in a workshop led by two experts in content marketing, which was held at Google Campus Warsaw – a new interesting venue at the Warsaw conference map. Rebecca Lieb and Stephanie Losee, invited by our CEO Ula Radzińska, came to Warsaw […]

The companies whose good practices have won them the distinction are proud of their achievement, and we are proud to have such clients. The Top Employers Institute is an independent organization researching the employment policy of top global employers and comparing it with international standards. Each year the Institute points to the leading employers – […]

Communication can not be one-sided, a fact we tend to forget about – both the agencies which create content for their clients and the clients in their companies, we are used to cascading information via existing channels and in accordance with the corporate procedures. Various announcements and messages are sent from top to bottom, distributed […]