• 12.09.2014
    • Ikona kategorii
    • Interactive infographics

      Indeed, there are many excellent examples, especially from abroad. Interactive infographics are perfect for presenting data from many layers, as well as a large amount of data and information in a clear, organized and logical way. First, linear – they lead you smoothly through the time line, tell about the history, evolution and changes. Interactive […]

    • 27.06.2018
    • Ikona kategorii
    • Submerging Without Drowning: The Potential of VR

      Visible non-real image enabling us to interact with the content (a computer simulated environment) has been named Virtual Reality. When using VR devices, the user wears a special helmet with an inbuilt display unit or goggles, which are powered by a computer, a video game console or a smartphone. With specialized software and sensors, virtual […]

    • 16.11.2017
    • Ikona kategorii
    • Human dimension of employer engagement

      Effective building of employer engagement requires you to invest your time, often money, and to reorganise the flow of information. Inform on time Information on time should be a motto hanging on the wall of your internal communication department. Communication with employees should run like clockwork. It MUST be regular. The recipient gets used to […]

    • 25.09.2017
    • Ikona kategorii
    • In between the worlds

      I feel lost in between the worlds… I don’t know the exact boundaries between the reality, VR, AR and MR. How can we define these terms? Szymon Darowski: VR – Virtual Reality – is a completely different kind of ‘reality.’ It does not mix with the real reality (I guess we need to call it […]

    • 01.09.2017
    • Ikona kategorii
    • Quiz at the service of social media

        Using the tool you can both draw the user’s interest and entertain him, strengthen the brand’s image and most importantly – win a new user/subscriber/fan/customer. This is what I did for Opel brand, for whom our agency provides content for their website for employees. It was a purely entertaining quiz on the Mother’s Day, […]

    • 27.07.2017
    • Ikona kategorii
    • 3 reasons to have company blog

      When I cooperate at various projects or discuss on business forums, I tend to see opinions that company blogs are not really necessary, and definitely not a priority. Sometimes people I talk to don’t even know what we are talking about, and they imagine a company blog is to write about how my day was […]

    • 26.05.2017
    • Ikona kategorii
    • B2B conversation with Rebecca Lieb

      Igor Bielobradek runs a blog: b2b-marketing.pl where he shares his experience, asks questions, discusses – and it all revolves around the topic of B2B marketing which Igor has been dealing with for years. He also invites guests and record talks for the „B2B Conversations” podcast series. Guests who know the ropes. This time, in the […]

    • 27.04.2017
    • Ikona kategorii
    • University of Content

      I assume not that many, more so if they don’t yet have any experience in the field. Or maybe they already know something, already heard a little bit but they aren’t sure if that’s for them. I was in the same situation a few weeks ago. Well, maybe I still am but with this small […]

    • 25.04.2017
    • Ikona kategorii
    • 5 steps to real success in virtual world

      First! – publish reliable articles on your websites and company blogs. Content marketing is by definition based on content, so there is no place here for catchy headlines that carry no interesting message after the reader clicks them. You can do this once, but the reader is going to feel deceived and will either never get […]

    • 16.03.2017
    • Ikona kategorii
    • 3 content marketing facts that will make you think again

      Last year the Interactive Advertising Bureau Poland (IAB Polska) and the International Content Marketing Forum (ICMF) ran independent research on the current situation and the future of content marketing. The goal was to define the potential of this type of marketing communication and how it is executed by marketers.

We looked at the results carefully, also […]