• 22.10.2014
    • Ikona kategorii
    • Top content marketing organizations

      Stowarzyszenie Content Marketing Polska (Content Marketing Poland Association) – Formerly known as the Custom Press Association. Formulates and popularises high quality norms and standards for publishing business in Poland. Since 2010 the association also functions within the International Content Marketing Forum. One of its key initiatives is the largest publishing competition and gala in Poland, […]

    • 18.05.2017
    • Ikona kategorii
    • Hip hip hooray! Aude in SZPALTY ROKU competition final

      We are proud to see our cooperation with our clients result in projects that are appreciated and noticeable among hundreds of others. This year the number of projects submitted was unusually high – which made the jury debate longer than usually. The tension was growing… Ten of our projects that we carried out for our […]

    • 29.03.2017
    • Ikona kategorii
    • The right way of measurement

      Google Analytics is a weapon of mass delusion – claims Robert Rose. It’s a way of making anything look like a massive failure or a massive success depending upon your agenda. – If you give me Google Analytics I will make it say anything you’d like me to say. As a marketer, you know how to […]

    • 06.12.2016
    • Ikona kategorii
    • Out of the box Santa

      Over the past few days the computers in our office were full of Santas with hipster beards, reindeers flipping merrily around, stars from heaven, snowflakes, Christmas-trees and gift boxes because every client wants to have a Christmas accent – in magazines, on Christmas cards and in newsletters. “I want a happy Santa holding his hands […]

    • 10.07.2015
    • Ikona kategorii
    • CSR to save banks… and the world

      The UnIrresponsible project emphasizes the role of ethics and sustainability in the financial sector.  Artur Nowak-Gocławski talks about the great opportunities the sector has in making the world a better place. In order for this to happen, financiers need to solve several serious dilemmas. One of those dilemmas was the slogan of the second edition […]

    • 20.04.2015
    • Ikona kategorii
    • Smartphone killing the tablet?

      Following a long period of tablet expansion, which began in the second half of 2013, a new trend has stepped forward. Online traffic via tablets has been decreasing for the benefit of smartphones. Brandt emphasizes he discovered the trend through his own analyses of customers’ websites, not via large-scale empirical research conducted by an authoritative […]