• 08.07.2016
    • Ikona kategorii
    • Video – quality or price

      The Video Engagement Industry Report (which we discuss in detail here) claims that marketers and CMA member agencies see the video as a medium of the future in content marketing, they only have one problem – the return on investment (when asked about the biggest obstacle in the development of this sector the answer “ROI“ […]

    • 08.07.2016
    • Ikona kategorii
    • Picture worth a thousand words

      Power of diversity Video Engagement Industry Report is primarily a collection of interesting case studies. Brands and agencies use videos in many different ways. On the one hand, there is the fascinating story of TCO agency about the use of recognizable bloggers in helping to sell the advantages of visiting a country – in this […]

    • 03.06.2015
    • Ikona kategorii
    • Power of Content Marketing 2015

      That May morning in the Kamienica Theter began with a sip of fruit water from our specially prepared bottles. The speed with which the bottles dispersed among the participants is only a proof that we know exactly what our customers need;) Another type of support for the guests and the conference formula itself were fantastic […]

    • 09.02.2015
    • Ikona kategorii
    • Advertising needs great narrators

      Mophie. Following the broadcast of its commercial during the Super Bowl final, the brand of phone batteries and energy banks previously unknown to wider audience becomes one of the most frequently searched words on the Internet. What’s special about that commercial? ALBERT HUPA: First of all, it’s really good. Perfectly performed when it comes to […]