• 25.10.2017
    • Ikona kategorii
    • How to avoid producing garbage content – advises Shane Snow

      We create 211 million pieces of content per minute. 70 percent of it is completely useless. Only 5 percent of brand content gets 90 percent of attention. But that’s a good thing! The creation of poor quality content is the best proof that the content marketing sector is growing and beginning to mature. It was […]

    • 23.06.2017
    • Ikona kategorii
    • Content is like… a turkey

      On June 6, along with several other participants we were able to take part in a workshop led by two experts in content marketing, which was held at Google Campus Warsaw – a new interesting venue at the Warsaw conference map. Rebecca Lieb and Stephanie Losee, invited by our CEO Ula Radzińska, came to Warsaw […]

    • 16.03.2017
    • Ikona kategorii
    • 3 content marketing facts that will make you think again

      Last year the Interactive Advertising Bureau Poland (IAB Polska) and the International Content Marketing Forum (ICMF) ran independent research on the current situation and the future of content marketing. The goal was to define the potential of this type of marketing communication and how it is executed by marketers.

We looked at the results carefully, also […]

    • 30.12.2016
    • Ikona kategorii
    • How to stand out in the world of visual content?

      Even though an interactive inforgraphic has a crushing advantage over its older sister – a static infographic – it is still rarely used. Why? Of course, the main reason is that it’s more difficult to create. What does this interactive form actually mean? In its basic version, an interactive form includes: scrolling, click/unfold function to […]

    • 08.12.2016
    • Ikona kategorii
    • From the life of company – finding content for internal magazine

      Editors from Aude – Magda Kozińska, who cooperates with “Oponowości” magazine published by Goodyear and Iwona Derda, editor of ING Bank Śląski “Baśka” and “Avon” magazines – surely know the answer to all the above questions. Planning – the art of conversing and selling a feature Regular planning is essential for deciding on the content […]

    • 20.09.2016
    • Ikona kategorii
    • Pumpkin is content

      What?! Well, this is exactly how Sheppard explains this phenomenon. She points to the fact that in the fall season – with a culmination right before Halloween – stores are offering not only all kinds of pumpkin, big an small, but also pumpkin beer, a limited edition of pumpkin latter at Starbucks, pumkin cookies and […]

    • 29.07.2016
    • Ikona kategorii
    • Good layout – but what does it mean?

      This requirement and the type of the reader are the basic criteria one must take into consideration when designing a layout. This is clearly visible in our layouts developed for various customers who come from different sectors and all have different needs. Publications for customers from e.g. the financial sector are calm and economical in […]

    • 27.07.2015
    • Ikona kategorii
    • Content marketing worth an Oscar

      American Forbes has listed Ann Handley as one of the most influential women in the Social Media sector. She is Content Managing Director at MarketingProfs, creating relation-building digital content for organizations and individual people. Her passion is forming communities, especially with the use of modern multimedia tools. But before she began her adventure with content […]

    • 24.06.2015
    • Ikona kategorii
    • Content in Mobile Era

      The way of engaging a mobile reader is a separate question to that about engaging readers in general, Neil Patel believes, co-founder of an eye-tracking application used by world’s largest brands. He wrote on contentmarketinginstitute: It’s time to let go well-worn paradigms about online content and how it’s received, a mobile reader is not like […]

    • 03.06.2015
    • Ikona kategorii
    • 10 times content marketing (awards!)

      First – German roots Swinging Vintage Vegas with Aleksandra Szwed’s guest appearance entertained the audience with some melodic tunes. Since the band came from Germany, let us start with the award for Opel Post – magazine for the employees of Opel production plant in Gliwice, the finalist in the category Digital Publication Online. Second – […]