• 13.10.2015
    • Ikona kategorii
    • Between color and a font

      Convincing him to talk about himself wasn’t easy. He would rather tell us about how his job should be done. But those who know him understand that beneath the face of a tough, powerfully built man there hides a sensitive soul. I’m just doing my job – he says modestly. – I design and paint. […]

    • 28.05.2018
    • Ikona kategorii
    • A few words from graphic designer to Dear Customers…

      I get an article, a few photos and instructions to create “a nice looking” graphic… Bang! There goes the first mine. The customer is alive, but he’s going to have a limp leg for the rest of his life. Why? What happened? A graphic designer is completely lost when faced with the expression “nice-looking  graphic,” […]

    • 27.08.2017
    • Ikona kategorii
    • Guide from chaos

      It all began with the information that there is a task to do – preparing several pages of a magazine for the logistics department introducing modifications to its supply chain running model. I thought the task would be easy on the one hand (only a few pages), and I will be able to learn something […]

    • 30.06.2017
    • Ikona kategorii
    • Superstory

      FIRSTLY… Paweł Tkaczyk is skillfully showing us the truth that is seemingly obvious but still neglected – creating good stories is an art you can master. Talent is necessary, of course, but without knowing the craft, you’ll be acting blindly. If you’d rather be effective – of course you would! – you need to know […]

    • 04.04.2017
    • Ikona kategorii
    • Editorial calendar – it pays off

      What should I put on the blog today? Or send in the newsletter? What to post on Facebook? For many marketers these are common but disliked questions. They would like to deal with it quickly but also provide readers with valuable content – unfortunately, they can’t come up with any ideas… If you’re familiar with […]

    • 06.03.2017
    • Ikona kategorii
    • Powerful quarterly

      You’re probably wondering what it is? We are when we plan content for the next issue of “Power Engineering – Today and Tomorrow.” The project that we do for the Polish Power Grid company (PSE) requires much effort from the managing editors, mostly due to specialized topics we’re not familiar with. That’s why we work […]

    • 27.02.2017
    • Ikona kategorii
    • Content: valuable and economical

      The question companies with a small annual content marketing budget should ask themselves is not “How to produce content cheaply?” but “How to produce more with less?” The answer is: create one, but really valuable and comprehensive piece of content; one that is well developed, generates traffic and will likely be shared. Then follow with […]

    • 16.02.2017
    • Ikona kategorii
    • Business gadgets: choose and order wisely

      Goal and meaning A business gadget’s task is to prolong the positive association or awareness of something good, to be an element of celebration. “The recipient must want to keep the gadget” emphasizes Ula Radzińska. For this reason the gadget has to be nice and manufactured with care, especially if it’s addressed to a group […]

    • 08.02.2017
    • Ikona kategorii
    • Role exchange – hard experiment

      Communication can not be one-sided, a fact we tend to forget about – both the agencies which create content for their clients and the clients in their companies, we are used to cascading information via existing channels and in accordance with the corporate procedures. Various announcements and messages are sent from top to bottom, distributed […]

    • 17.01.2017
    • Ikona kategorii
    • Plain language respects the customer

      Pracownia Prostej Polszczyzny mostly deals with improving official communication messages, but you also have researched e.g. prompt notes sent to customers by corporations – whether companies try to make such notes sound commercial and do not feel tempted to copy severe official messages sent e.g. by a tax office. I was wondering, what characterizes this […]