We have already talked about the reasons behind professional photo shoots with employees. It is worth bringing back the words of one of the internal communications directors: “Photo shoots for internal magazines are a priceless contribution to building corporate culture, supporting the emotional engagement of employees and increasing the credibility of the articles. An internal […]

People nowadays tend to avoid typical advertisements. We feel like someone is trying to palm us off with something wherever we go, and we treat content by huge corporations with suspicion. Polish people are one of the most suspicious and wary, as one more time we have been first among the nations using adblockers (according […]

Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

Effective building of employer engagement requires you to invest your time, often money, and to reorganise the flow of information. Inform on time Information on time should be a motto hanging on the wall of your internal communication department. Communication with employees should run like clockwork. It MUST be regular. The recipient gets used to […]

This is particularly important on the markets – or in the sectors – where it is the employer who is looking employees, not the other way round. In Poland, the trend is becoming gradually stronger where it is the employee who calls the shots. For the past three years the job market in Poland has […]

  Using the tool you can both draw the user’s interest and entertain him, strengthen the brand’s image and most importantly – win a new user/subscriber/fan/customer. This is what I did for Opel brand, for whom our agency provides content for their website for employees. It was a purely entertaining quiz on the Mother’s Day, […]

Swinging atmosphere, huge emotions, and us in the spotlight! As with any gala, the 9th Power of Content Marketing Awards was very exciting. We went on stage as many as 10 times to do the happy little dance when collecting awards for our projects! We’re excited even more because this year there was a record […]

Goal and meaning A business gadget’s task is to prolong the positive association or awareness of something good, to be an element of celebration. “The recipient must want to keep the gadget” emphasizes Ula Radzińska. For this reason the gadget has to be nice and manufactured with care, especially if it’s addressed to a group […]

Because our agency team is composed of people with vast media experience, we’ve worked in many publishing houses and editorial offices at various positions, from a trainee to a publisher, and we often jostle with our clients for the shape of a single sentence. These “fights” are necessary because they allow us to produce content […]

Pracownia Prostej Polszczyzny mostly deals with improving official communication messages, but you also have researched e.g. prompt notes sent to customers by corporations – whether companies try to make such notes sound commercial and do not feel tempted to copy severe official messages sent e.g. by a tax office. I was wondering, what characterizes this […]