• 29.03.2017
    • Ikona kategorii
    • The right way of measurement

      Google Analytics is a weapon of mass delusion – claims Robert Rose. It’s a way of making anything look like a massive failure or a massive success depending upon your agenda. – If you give me Google Analytics I will make it say anything you’d like me to say. As a marketer, you know how to […]

    • 12.03.2015
    • Ikona kategorii
    • The use of knowledge – The Content Council’s report about the sector

      “Customers ask for added value in what they get from companies and brands. At the same time, brands understand that the world of advertising is already saturated. They see their competitors improving their contact with customers through the use of content, which can increase traffic on their website and reduce sales costs. This is why […]

    • 06.10.2017
    • Ikona kategorii
    • E-mail marketing still effective

      An e-mail – you could say an archaic tool, a dinosaur in today’s communication. In comparison to modern intuitive social media it looks rather bland. Is it doomed to extinction? Does e-mail marketing still pay back? To answer these questions, let’s take a look at numbers. And they say that currently nearly 97% of Internet […]

    • 11.04.2017
    • Ikona kategorii
    • Communication in a nutshell

      When I heard on the radio about a PhD thesis entitled “Infographic as a tool for exploring the world and understanding oneself – before and now” – I pricked up my ears instantly and wrote down the name of the young PhD. But Magda is no rookie to the subject; she has been into graphic […]

    • 07.01.2016
    • Ikona kategorii
    • B2B: Trends and benchmarks 2016

      For the first time researchers asked B2B marketers the following questions: How would you assess the level of content marketing maturity in your organization? Five stages of development/maturity were set forth: sophisticated (proficient, highly developed; 8%), mature (24%), adolescent (29%), young (27%) and first steps (11%).  Overall, 32% of B2B marketers say their content marketing […]

    • 03.09.2014
    • Ikona kategorii
    • Let’s talk

      The 2013 Szpalty Roku competition saw more categories for electronic media. Is the market of electronic media really growing so rapidly? Actually, the electronic media market seems to be the only one that is growing. In large companies it is now much easier to find an employee with a tablet than one with a custom […]

    • 03.09.2014
    • Ikona kategorii
    • Meanwhile in America…

      The changes include more than a dynamic growth – a steady increase of expense on content marketing is a long-known phenomenon. Content marketers are becoming more and more confident in their multiplatform activities. Content marketing itself has also become gradually more popular – it is used by as many as 93% of marketers and 42% […]