• 04.04.2017
    • Ikona kategorii
    • Editorial calendar – it pays off

      What should I put on the blog today? Or send in the newsletter? What to post on Facebook? For many marketers these are common but disliked questions. They would like to deal with it quickly but also provide readers with valuable content – unfortunately, they can’t come up with any ideas… If you’re familiar with […]

    • 26.03.2018
    • Ikona kategorii
    • Content marketing and B2B purchases

      For 60%  of marketers surveyed by the CMI and MarketingProfs (report 2018 B2B Content Marketing Benchmarks, Budgets, and Trends) the priority is to provide the right content to the right people in the right time. Where do you find information about customers’ changing needs? In the buyer’s journey analysis. It may seem the purchase process […]

    • 12.07.2017
    • Ikona kategorii
    • Plan for a channel

      Optimizing content promotion channels is preceded by a few steps, explains Rose in the CMI University online course. Previously, we should build our own audience to help us differentiate content (as we said in the „Building the audience” post) and develop a unique message that stands out in the marketplace. Then we begin  to optimize […]

    • 04.05.2017
    • Ikona kategorii
    • SEX(AND)MISSION

      “Why do women have shorter feet than men? To be able to stand closer to the sink” or “There are no perfect women, only some are able to cover their defects with breasts” – these are two of many stereotypical and chauvinistic jokes, which label women showing them as housewives or sex objects. Jokes tend […]