• 10.08.2018
    • Ikona kategorii
    • When do we get the magazine?

      The closer the date of sending the magazine to print the more tense it gets. Anyone who has been through sending a magazine to print at least once will know what it looks like: your phone never stops ringing, last emails from the customer with corrections, photo on page nine needs to be swapped because […]

    • 26.03.2018
    • Ikona kategorii
    • Content marketing and B2B purchases

      For 60%  of marketers surveyed by the CMI and MarketingProfs (report 2018 B2B Content Marketing Benchmarks, Budgets, and Trends) the priority is to provide the right content to the right people in the right time. Where do you find information about customers’ changing needs? In the buyer’s journey analysis. It may seem the purchase process […]

    • 10.01.2018
    • Ikona kategorii
    • From Aude editor’s diary

      Except for the parts he gave us for exclusive use:) The diary is written in the third person, as the editor was advised to do so by a psychologist, after the editor went through a mild nervous breakdown for the third time in the past three months. Wednesday, December 2017  From the life of a […]

    • 17.08.2017
    • Ikona kategorii
    • Editing and proofreading – inseparable duet

      Whenever you read something you hardly ever wonder why the text is comprehensible and interesting. Even if you do, you probably just praise the author for his or her writing skills. I have no intention to derogate the latter’s artistry as a writer, but we tend to forget (or even fail to realize) about the […]

    • 04.04.2017
    • Ikona kategorii
    • Editorial calendar – it pays off

      What should I put on the blog today? Or send in the newsletter? What to post on Facebook? For many marketers these are common but disliked questions. They would like to deal with it quickly but also provide readers with valuable content – unfortunately, they can’t come up with any ideas… If you’re familiar with […]

    • 10.02.2017
    • Ikona kategorii
    • Working papers – The art of vigilance and patience

      But hitting on a difficult matter is not the same as hitting the wall. Although working papers are indeed a specific kind of a magazine (they are to present and promote scientific and research output), nothing is impossible for our agency. We face such challenges with confidence and we are proud to share the results […]

    • 17.01.2017
    • Ikona kategorii
    • Plain language respects the customer

      Pracownia Prostej Polszczyzny mostly deals with improving official communication messages, but you also have researched e.g. prompt notes sent to customers by corporations – whether companies try to make such notes sound commercial and do not feel tempted to copy severe official messages sent e.g. by a tax office. I was wondering, what characterizes this […]

    • 08.12.2016
    • Ikona kategorii
    • From the life of company – finding content for internal magazine

      Editors from Aude – Magda Kozińska, who cooperates with “Oponowości” magazine published by Goodyear and Iwona Derda, editor of ING Bank Śląski “Baśka” and “Avon” magazines – surely know the answer to all the above questions. Planning – the art of conversing and selling a feature Regular planning is essential for deciding on the content […]

    • 18.11.2016
    • Ikona kategorii
    • Pearls Award 2016 – New jewels in our collection!

      The news has made us so cheeky that we started to make a necklace of the pearls 🙂 We’d received nine so far, so together with this year’s pearls we already have 11 of them! We are rejoicing together with our clients, as Pearls Awards is the oldest content marketing competition, organized by the Content […]

    • 18.02.2016
    • Ikona kategorii
    • Writers in a bank

      Did you ever expect your articles to be so successful in the competition? Agnieszka Ochód: I did hope they would be, because my interview with Tomek Michniewicz (awarded Silver Pen in Publication for Employees: Event category – Ed.) is one that I personally like. Sometimes when I write something I feel that it’s not enough, […]