An e-mail – you could say an archaic tool, a dinosaur in today’s communication. In comparison to modern intuitive social media it looks rather bland. Is it doomed to extinction? Does e-mail marketing still pay back? To answer these questions, let’s take a look at numbers. And they say that currently nearly 97% of Internet […]

Last year the Interactive Advertising Bureau Poland (IAB Polska) and the International Content Marketing Forum (ICMF) ran independent research on the current situation and the future of content marketing. The goal was to define the potential of this type of marketing communication and how it is executed by marketers.

We looked at the results carefully, also […]

A profile on Facebook, Twitter, Instagram etc. is a standard in marketing activities. Many companies might think it is not worth duplicating content (the answer is – quite the contrary!). An then, how do you combine everyday information and posts on Facebook with a newsletter sent once a week? Here are some hints: Prolong social […]

We are proud to see our cooperation with our clients result in projects that are appreciated and noticeable among hundreds of others. This year the number of projects submitted was unusually high – which made the jury debate longer than usually. The tension was growing… Ten of our projects that we carried out for our […]

Optimizing content promotion channels is preceded by a few steps, explains Rose in the CMI University online course. Previously, we should build our own audience to help us differentiate content (as we said in the „Building the audience” post) and develop a unique message that stands out in the marketplace. Then we begin  to optimize […]

Google Analytics is a weapon of mass delusion – claims Robert Rose. It’s a way of making anything look like a massive failure or a massive success depending upon your agenda. – If you give me Google Analytics I will make it say anything you’d like me to say. As a marketer, you know how to […]

The question companies with a small annual content marketing budget should ask themselves is not “How to produce content cheaply?” but “How to produce more with less?” The answer is: create one, but really valuable and comprehensive piece of content; one that is well developed, generates traffic and will likely be shared. Then follow with […]

Pracownia Prostej Polszczyzny mostly deals with improving official communication messages, but you also have researched e.g. prompt notes sent to customers by corporations – whether companies try to make such notes sound commercial and do not feel tempted to copy severe official messages sent e.g. by a tax office. I was wondering, what characterizes this […]

Indeed, events are your prime time – valuable hours spent face to face with the listener, entirely focused on your message, and an opportunity to get precious feedback. But it is also a valuable time and energy of the participant, who leaves their regular activities to see what you’ve got to offer. You need to […]

The 2013 Szpalty Roku competition saw more categories for electronic media. Is the market of electronic media really growing so rapidly? Actually, the electronic media market seems to be the only one that is growing. In large companies it is now much easier to find an employee with a tablet than one with a custom […]