The trend is clearly positive. The sales and reading rate of digital magazines are growing.     Katarzyna Petruk: The Global Mobile Survey 2014 (IDG) tells us that 33 percent of smartphone users prefer to read digital magazines to their printed versions. Are there many other reports showing similar, or even stronger trends? When making […]

What are the trends in content marketing? Are brands increasing investments on content marketing? Even though the latest Bellwether report points to a 1% increase in all marketing budgets, which is the second lowest rate in the history of the report, marketing directors are beginning to see brand content as an alternative to traditional marketing […]

You have worked on the Red Bulletin iPad app in Red Bull Media House for the past seven years. On Red Bulletin website there are words saying „magazine with adrenaline”. I started to think what does it mean, how you can put Red Bull lifestyle and philosophy into digital magazine? Chirstian Graf-Simpson: Video – that’s […]

If you still don’t believe you can use your phone to document an event or a simple office photoshoot, maybe you’ll get convinced by the fact that smartphone photography has been used on the covers of prestigious magazines. Take the reverberating example of the February cover of the “Billboard” magazine with Camila Cabello, or the […]

When in May 1999 Kyocera was launching the first phone with an in-built digital camera, few people imagined it would be the beginning of a photographic revolution. The model VP-210 had astonishing possibilities: resolution of 0.1 MP, which was dramatically low. But it also allowed for video chatting with the fluidity of 2 (!) frames […]

Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

We are proud to see our cooperation with our clients result in projects that are appreciated and noticeable among hundreds of others. This year the number of projects submitted was unusually high – which made the jury debate longer than usually. The tension was growing… Ten of our projects that we carried out for our […]

First and foremost, however, we did go on vacation using the combined 159 days off! Some of us – horror of horrors! – even decided to cut off from company e-mails and didn’t take a laptop with them. We went to Mazury, Kotlina Kłodzka, Crete, Malta, even Iceland and… a private cottage near the city:) […]

Let me start with some extreme choices made by a Russian girl chasing the most original shots. Gimnastic Angela Nikolau has a very dangerous hobby, but also one that is very popular among young people in Russia, particularly in St. Petersburg, which combines rooftopping with photography. The movement involves climbing onto roofs, balconies, cornices of […]

I don’t know about you, but I just love print. Reading on a screen is never as enjoyable to me as reading on paper. Photos viewed on a screen never bring such strong memories as those found in a real photo album. But the truth is, there are many enthusiasts of digitalization around. On my […]