• 28.05.2018
    • Ikona kategorii
    • A few words from graphic designer to Dear Customers…

      I get an article, a few photos and instructions to create “a nice looking” graphic… Bang! There goes the first mine. The customer is alive, but he’s going to have a limp leg for the rest of his life. Why? What happened? A graphic designer is completely lost when faced with the expression “nice-looking  graphic,” […]

    • 17.01.2017
    • Ikona kategorii
    • Plain language respects the customer

      Pracownia Prostej Polszczyzny mostly deals with improving official communication messages, but you also have researched e.g. prompt notes sent to customers by corporations – whether companies try to make such notes sound commercial and do not feel tempted to copy severe official messages sent e.g. by a tax office. I was wondering, what characterizes this […]

    • 23.11.2016
    • Ikona kategorii
    • Child – A challenging customer

      As part of its pro-sustainability activities – which form one of the basic elements of the company’s global CSR policy – Henkel Polska is carrying out an ecology education program for students from elementary schools. Henkel employees run workshops with students in schools and tell them about environmental protection and the idea of sustainability. “It […]

    • 11.08.2016
    • Ikona kategorii
    • How to get customers with Pokemon Go

      Those millions of consumers, who spend their entire afternoons collecting virtual Pokemons, need to walk the actual streets, parks, stores and restaurants to do so… Local businesses are just waiting for such a chance. Naturally, those customers do not go to those places just like that – it is the game that attracts them. Which […]

    • 04.07.2016
    • Ikona kategorii
    • Writing at customer’s call

      The need to invest in good quality content is a well-known fact. Numerous research have shown that unique and interesting articles are appreciated by readers. But when it comes to creating the message – things are not that obvious anymore. What should you keep in mind when writing for Internet users (potential customers) and what […]

    • 04.09.2014
    • Ikona kategorii
    • Difficult customer? Find the reason in you

      You’re a monopolist, there is no competition Even if you know that the market situation is so good for you that you don’t have to worry about keeping your regular customers, you must make an effort to avoid being arrogant. Customers don’t like it, and can always find an alternative solution. Maltoni gives an example: […]

    • 01.09.2018
    • Ikona kategorii
    • The Blurred Stork

      It started innocently. We were working on the next issue of a magazine for one of our customers. The texts and images were coming to our office one by one, everything was going well. Eventually, the time came for an article on the lightsome subject of storks living in Poland. The editor took the rich […]

    • 10.08.2018
    • Ikona kategorii
    • When do we get the magazine?

      The closer the date of sending the magazine to print the more tense it gets. Anyone who has been through sending a magazine to print at least once will know what it looks like: your phone never stops ringing, last emails from the customer with corrections, photo on page nine needs to be swapped because […]

    • 27.06.2018
    • Ikona kategorii
    • Submerging Without Drowning: The Potential of VR

      Visible non-real image enabling us to interact with the content (a computer simulated environment) has been named Virtual Reality. When using VR devices, the user wears a special helmet with an inbuilt display unit or goggles, which are powered by a computer, a video game console or a smartphone. With specialized software and sensors, virtual […]

    • 24.05.2018
    • Ikona kategorii
    • Power of Content Marketing Awards 2018 distributed!

      ING Bank Śląski has been our customer for 8 years. We create for the bank a periodical and numerous publications to support the company’s communication. This year we published together the culture book “Simply ING” – a book about the people of the banking community and for those people. We showed in the publication how […]