• 26.03.2018
    • Ikona kategorii
    • Content marketing and B2B purchases

      For 60%  of marketers surveyed by the CMI and MarketingProfs (report 2018 B2B Content Marketing Benchmarks, Budgets, and Trends) the priority is to provide the right content to the right people in the right time. Where do you find information about customers’ changing needs? In the buyer’s journey analysis. It may seem the purchase process […]

    • 06.10.2017
    • Ikona kategorii
    • E-mail marketing still effective

      An e-mail – you could say an archaic tool, a dinosaur in today’s communication. In comparison to modern intuitive social media it looks rather bland. Is it doomed to extinction? Does e-mail marketing still pay back? To answer these questions, let’s take a look at numbers. And they say that currently nearly 97% of Internet […]

    • 23.06.2017
    • Ikona kategorii
    • Content is like… a turkey

      On June 6, along with several other participants we were able to take part in a workshop led by two experts in content marketing, which was held at Google Campus Warsaw – a new interesting venue at the Warsaw conference map. Rebecca Lieb and Stephanie Losee, invited by our CEO Ula Radzińska, came to Warsaw […]

    • 11.05.2017
    • Ikona kategorii
    • On the trail of content marketing

      There is a bakery next to our agency, in front of which the staff has been placing a black board every single day in the past few months. The board informs about the offer, ice-cream flavors, whether the meringue is with raspberries today or not:) But apart from this product information there’s always a bonus, […]

    • 27.04.2017
    • Ikona kategorii
    • University of Content

      I assume not that many, more so if they don’t yet have any experience in the field. Or maybe they already know something, already heard a little bit but they aren’t sure if that’s for them. I was in the same situation a few weeks ago. Well, maybe I still am but with this small […]

    • 16.03.2017
    • Ikona kategorii
    • 3 content marketing facts that will make you think again

      Last year the Interactive Advertising Bureau Poland (IAB Polska) and the International Content Marketing Forum (ICMF) ran independent research on the current situation and the future of content marketing. The goal was to define the potential of this type of marketing communication and how it is executed by marketers.

We looked at the results carefully, also […]

    • 27.02.2017
    • Ikona kategorii
    • Content: valuable and economical

      The question companies with a small annual content marketing budget should ask themselves is not “How to produce content cheaply?” but “How to produce more with less?” The answer is: create one, but really valuable and comprehensive piece of content; one that is well developed, generates traffic and will likely be shared. Then follow with […]

    • 19.11.2015
    • Ikona kategorii
    • Content Inc. – Turning content into cash

      American style career or maybe something more? I believe it is the latter. I have been following Joe Pulizzi’s well though-out business moves for a few years. I am convinced no one understands the idea of content marketing, its challenges and opportunities as well as he does. I can’t remember how I found his podcast […]

    • 06.07.2015
    • Ikona kategorii
    • First content marketing document

      We really wanted to do a documentary.  It’s the one thing we hadn’t tried yet – told us Joe Pulizzi, founder of CMI. Results of work will be shown in September – premiere is planned at the conference Content Marketing World in Cleveland. The video shows the evolution of content marketing: from its beginnings (e.g. […]

    • 24.06.2015
    • Ikona kategorii
    • Content in Mobile Era

      The way of engaging a mobile reader is a separate question to that about engaging readers in general, Neil Patel believes, co-founder of an eye-tracking application used by world’s largest brands. He wrote on contentmarketinginstitute: It’s time to let go well-worn paradigms about online content and how it’s received, a mobile reader is not like […]