• 14.09.2017
    • Ikona kategorii
    • “Quality content” – what is that?

      Common dilemma of many companies: what’s better – quality of content or the amount of it? If you asked them directly, they would surely reply they go for quality – after all, choosing quantity would mean admitting that they’re not doing their job properly. But reality looks different, and especially online we can find lots […]

    • 27.04.2017
    • Ikona kategorii
    • University of Content

      I assume not that many, more so if they don’t yet have any experience in the field. Or maybe they already know something, already heard a little bit but they aren’t sure if that’s for them. I was in the same situation a few weeks ago. Well, maybe I still am but with this small […]

    • 19.11.2015
    • Ikona kategorii
    • Content Inc. – Turning content into cash

      American style career or maybe something more? I believe it is the latter. I have been following Joe Pulizzi’s well though-out business moves for a few years. I am convinced no one understands the idea of content marketing, its challenges and opportunities as well as he does. I can’t remember how I found his podcast […]

    • 06.07.2015
    • Ikona kategorii
    • First content marketing document

      We really wanted to do a documentary.  It’s the one thing we hadn’t tried yet – told us Joe Pulizzi, founder of CMI. Results of work will be shown in September – premiere is planned at the conference Content Marketing World in Cleveland. The video shows the evolution of content marketing: from its beginnings (e.g. […]

    • 24.06.2015
    • Ikona kategorii
    • Content in Mobile Era

      The way of engaging a mobile reader is a separate question to that about engaging readers in general, Neil Patel believes, co-founder of an eye-tracking application used by world’s largest brands. He wrote on contentmarketinginstitute: It’s time to let go well-worn paradigms about online content and how it’s received, a mobile reader is not like […]

    • 12.01.2015
    • Ikona kategorii
    • What is content marketing?

      Urszula Radzińska, Head of the Content Marketing Poland Association and the President of Aude, explains why there is so much misunderstanding about this: “Many companies claim that what they do is content marketing. However, they very often deal with only a part of this rather complex process. Hence so many different definitions of this concept, […]

    • 22.10.2014
    • Ikona kategorii
    • History of content marketing

      For years brands have been building interesting stories around their products in order to attract customers. According to a content marketing expert Joe Pulizzi, the difference today is the lack of three basic barriers, which did not allow companies to present storytelling to wider public. FOR YEARS, BRANDS HAVE BEEN TELLING STORIES TO ATTRACT CONSUMERS […]

    • 22.10.2014
    • Ikona kategorii
    • Top content marketing organizations

      Stowarzyszenie Content Marketing Polska (Content Marketing Poland Association) – Formerly known as the Custom Press Association. Formulates and popularises high quality norms and standards for publishing business in Poland. Since 2010 the association also functions within the International Content Marketing Forum. One of its key initiatives is the largest publishing competition and gala in Poland, […]

    • 26.05.2017
    • Ikona kategorii
    • Mission: Possible

      We very often tend to think with the form – “I have to do an advertising campaign,” “I’m doing an email campaign,” “I need a post for Facebook,” “I need an article for my blog.” We first decide on the medium, and then get to thinking about the content. This is a mistake. The channel […]

    • 01.03.2017
    • Ikona kategorii
    • Building audience

      How do you find lasting audience in B2B content marketing? According to Robert Rose, chief strategist at the Content Marketing Institute, the rule of thumb here is: less is more. One hit wonder and… then what? Many marketers don’t fully understand how audience – a group of lasting recipients – gathers around the brand’s message. […]