ING Bank Śląski has been our customer for 8 years. We create for the bank a periodical and numerous publications to support the company’s communication. This year we published together the culture book “Simply ING” – a book about the people of the banking community and for those people. We showed in the publication how […]

For 60%  of marketers surveyed by the CMI and MarketingProfs (report 2018 B2B Content Marketing Benchmarks, Budgets, and Trends) the priority is to provide the right content to the right people in the right time. Where do you find information about customers’ changing needs? In the buyer’s journey analysis. It may seem the purchase process […]

There is a bakery next to our agency, in front of which the staff has been placing a black board every single day in the past few months. The board informs about the offer, ice-cream flavors, whether the meringue is with raspberries today or not:) But apart from this product information there’s always a bonus, […]

Last year the Interactive Advertising Bureau Poland (IAB Polska) and the International Content Marketing Forum (ICMF) ran independent research on the current situation and the future of content marketing. The goal was to define the potential of this type of marketing communication and how it is executed by marketers.

We looked at the results carefully, also […]

In order to organize chaos sometimes you need to start with saying clearly and loud: Stop! Slow down, take a deep breath and think. Only then start to act – not the other way around. This attitude should be the inspiration for the content marketing environment in 2017, according to Ann Handley’s CMW2016 speech. Would […]

American Forbes has listed Ann Handley as one of the most influential women in the Social Media sector. She is Content Managing Director at MarketingProfs, creating relation-building digital content for organizations and individual people. Her passion is forming communities, especially with the use of modern multimedia tools. But before she began her adventure with content […]

We really wanted to do a documentary.  It’s the one thing we hadn’t tried yet – told us Joe Pulizzi, founder of CMI. Results of work will be shown in September – premiere is planned at the conference Content Marketing World in Cleveland. The video shows the evolution of content marketing: from its beginnings (e.g. […]

First – German roots Swinging Vintage Vegas with Aleksandra Szwed’s guest appearance entertained the audience with some melodic tunes. Since the band came from Germany, let us start with the award for Opel Post – magazine for the employees of Opel production plant in Gliwice, the finalist in the category Digital Publication Online. Second – […]

That May morning in the Kamienica Theter began with a sip of fruit water from our specially prepared bottles. The speed with which the bottles dispersed among the participants is only a proof that we know exactly what our customers need;) Another type of support for the guests and the conference formula itself were fantastic […]

Conferences, despite their formal character, are essential for everyday work: they show how the sector is changing, provide space for networking, sharing knowledge, getting inspired for further work, and allow you to change your perspective. Shortly speaking: they provide value for your company and help you achieve your business goals. Here’s a list of 10 […]