• 17.06.2015
    • Ikona kategorii
    • Communication in hard times

      In the history of each company we will find moments which we may call hard times. Such as organizational changes (a manufactory changing from a two-shift system to a three-shift one) or launching a new product (the production line needs to be adjusted, new distribution system is required, etc.) Sometimes communications tasks may be like […]

    • 06.10.2017
    • Ikona kategorii
    • E-mail marketing still effective

      An e-mail – you could say an archaic tool, a dinosaur in today’s communication. In comparison to modern intuitive social media it looks rather bland. Is it doomed to extinction? Does e-mail marketing still pay back? To answer these questions, let’s take a look at numbers. And they say that currently nearly 97% of Internet […]

    • 17.02.2015
    • Ikona kategorii
    • Get mobile, marketer!

      Altimeter Group in its latest report  “The Inevitability of a Mobile-Only Customer Experience” provides hints that will let Your company find itself in the evolving marketing reality. New experience The expression 'customer experience’ is a sum of customer’s individual experiences, at every touchpoint with a given brand during the entire purchasing cycle. Changes in the […]

    • 17.11.2014
    • Ikona kategorii
    • Gigafreedom, or…

      It all started with a change in the communication strategy for Netia customers – the company has offered to them GIGAFREEDOM. Our customer, Netia’s internal communications department, decided communication with employees should fit the way the communication with customers works. We started with brain storming. What does it actually mean – GIGAFREEDOM? The word carries […]

    • 28.05.2018
    • Ikona kategorii
    • A few words from graphic designer to Dear Customers…

      I get an article, a few photos and instructions to create “a nice looking” graphic… Bang! There goes the first mine. The customer is alive, but he’s going to have a limp leg for the rest of his life. Why? What happened? A graphic designer is completely lost when faced with the expression “nice-looking  graphic,” […]

    • 19.09.2017
    • Ikona kategorii
    • Through emotions to success?

      This is particularly important on the markets – or in the sectors – where it is the employer who is looking employees, not the other way round. In Poland, the trend is becoming gradually stronger where it is the employee who calls the shots. For the past three years the job market in Poland has […]

    • 01.09.2017
    • Ikona kategorii
    • Quiz at the service of social media

        Using the tool you can both draw the user’s interest and entertain him, strengthen the brand’s image and most importantly – win a new user/subscriber/fan/customer. This is what I did for Opel brand, for whom our agency provides content for their website for employees. It was a purely entertaining quiz on the Mother’s Day, […]

    • 27.08.2017
    • Ikona kategorii
    • Guide from chaos

      It all began with the information that there is a task to do – preparing several pages of a magazine for the logistics department introducing modifications to its supply chain running model. I thought the task would be easy on the one hand (only a few pages), and I will be able to learn something […]

    • 15.08.2017
    • Ikona kategorii
    • Let’s go & help! The planet, people, ourselves.

      Henkel Polska is a company for which activities promoting eco lifestyle and care for natural environment are key elements of its global CSR strategy. As Aude we have the pleasure to accompany our client in these actions – not so long ago I wrote about an education project for 1-3rd grade kids, for which our […]

    • 27.07.2017
    • Ikona kategorii
    • 3 reasons to have company blog

      When I cooperate at various projects or discuss on business forums, I tend to see opinions that company blogs are not really necessary, and definitely not a priority. Sometimes people I talk to don’t even know what we are talking about, and they imagine a company blog is to write about how my day was […]