• 23.02.2017
    • Ikona kategorii
    • Clients on top

      The companies whose good practices have won them the distinction are proud of their achievement, and we are proud to have such clients. The Top Employers Institute is an independent organization researching the employment policy of top global employers and comparing it with international standards. Each year the Institute points to the leading employers – […]

    • 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 20.10.2017
    • Ikona kategorii
    • Remotely or on site?

      Communication Working on site is advantageous both for the employer and employees, especially with tasks which require team work and ongoing consulting. The fact your boss is standing right next to you does not have to mean he or she is all about controlling and having an eye on you. Just think how much time […]

    • 06.10.2017
    • Ikona kategorii
    • E-mail marketing still effective

      An e-mail – you could say an archaic tool, a dinosaur in today’s communication. In comparison to modern intuitive social media it looks rather bland. Is it doomed to extinction? Does e-mail marketing still pay back? To answer these questions, let’s take a look at numbers. And they say that currently nearly 97% of Internet […]

    • 19.09.2017
    • Ikona kategorii
    • Through emotions to success?

      This is particularly important on the markets – or in the sectors – where it is the employer who is looking employees, not the other way round. In Poland, the trend is becoming gradually stronger where it is the employee who calls the shots. For the past three years the job market in Poland has […]

    • 27.08.2017
    • Ikona kategorii
    • Guide from chaos

      It all began with the information that there is a task to do – preparing several pages of a magazine for the logistics department introducing modifications to its supply chain running model. I thought the task would be easy on the one hand (only a few pages), and I will be able to learn something […]

    • 27.07.2017
    • Ikona kategorii
    • 3 reasons to have company blog

      When I cooperate at various projects or discuss on business forums, I tend to see opinions that company blogs are not really necessary, and definitely not a priority. Sometimes people I talk to don’t even know what we are talking about, and they imagine a company blog is to write about how my day was […]

    • 23.06.2017
    • Ikona kategorii
    • Content is like… a turkey

      On June 6, along with several other participants we were able to take part in a workshop led by two experts in content marketing, which was held at Google Campus Warsaw – a new interesting venue at the Warsaw conference map. Rebecca Lieb and Stephanie Losee, invited by our CEO Ula Radzińska, came to Warsaw […]

    • 24.05.2017
    • Ikona kategorii
    • Firstly and lastly: Sales

      Firstly, Ula points to a paradox: mainly, in pursuit of getting more and more likes, clients – and sometimes even the agency that services them – sometimes forget about the most important matter, which is the number of goods or services sold. What’s the point in great content if it’s not followed by increased sales? […]

    • 18.05.2017
    • Ikona kategorii
    • Hip hip hooray! Aude in SZPALTY ROKU competition final

      We are proud to see our cooperation with our clients result in projects that are appreciated and noticeable among hundreds of others. This year the number of projects submitted was unusually high – which made the jury debate longer than usually. The tension was growing… Ten of our projects that we carried out for our […]