• 23.02.2017
    • Ikona kategorii
    • Clients on top

      The companies whose good practices have won them the distinction are proud of their achievement, and we are proud to have such clients. The Top Employers Institute is an independent organization researching the employment policy of top global employers and comparing it with international standards. Each year the Institute points to the leading employers – […]

    • 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 16.11.2017
    • Ikona kategorii
    • Human dimension of employer engagement

      Effective building of employer engagement requires you to invest your time, often money, and to reorganise the flow of information. Inform on time Information on time should be a motto hanging on the wall of your internal communication department. Communication with employees should run like clockwork. It MUST be regular. The recipient gets used to […]

    • 20.10.2017
    • Ikona kategorii
    • Remotely or on site?

      Communication Working on site is advantageous both for the employer and employees, especially with tasks which require team work and ongoing consulting. The fact your boss is standing right next to you does not have to mean he or she is all about controlling and having an eye on you. Just think how much time […]

    • 06.10.2017
    • Ikona kategorii
    • E-mail marketing still effective

      An e-mail – you could say an archaic tool, a dinosaur in today’s communication. In comparison to modern intuitive social media it looks rather bland. Is it doomed to extinction? Does e-mail marketing still pay back? To answer these questions, let’s take a look at numbers. And they say that currently nearly 97% of Internet […]

    • 19.09.2017
    • Ikona kategorii
    • Through emotions to success?

      This is particularly important on the markets – or in the sectors – where it is the employer who is looking employees, not the other way round. In Poland, the trend is becoming gradually stronger where it is the employee who calls the shots. For the past three years the job market in Poland has […]

    • 01.09.2017
    • Ikona kategorii
    • Quiz at the service of social media

        Using the tool you can both draw the user’s interest and entertain him, strengthen the brand’s image and most importantly – win a new user/subscriber/fan/customer. This is what I did for Opel brand, for whom our agency provides content for their website for employees. It was a purely entertaining quiz on the Mother’s Day, […]

    • 27.08.2017
    • Ikona kategorii
    • Guide from chaos

      It all began with the information that there is a task to do – preparing several pages of a magazine for the logistics department introducing modifications to its supply chain running model. I thought the task would be easy on the one hand (only a few pages), and I will be able to learn something […]

    • 17.08.2017
    • Ikona kategorii
    • Editing and proofreading – inseparable duet

      Whenever you read something you hardly ever wonder why the text is comprehensible and interesting. Even if you do, you probably just praise the author for his or her writing skills. I have no intention to derogate the latter’s artistry as a writer, but we tend to forget (or even fail to realize) about the […]

    • 15.08.2017
    • Ikona kategorii
    • Let’s go & help! The planet, people, ourselves.

      Henkel Polska is a company for which activities promoting eco lifestyle and care for natural environment are key elements of its global CSR strategy. As Aude we have the pleasure to accompany our client in these actions – not so long ago I wrote about an education project for 1-3rd grade kids, for which our […]