Optimizing content promotion channels is preceded by a few steps, explains Rose in the CMI University online course. Previously, we should build our own audience to help us differentiate content (as we said in the „Building the audience” post) and develop a unique message that stands out in the marketplace. Then we begin  to optimize […]

Henkel Polska is a company for which activities promoting eco lifestyle and care for natural environment are key elements of its global CSR strategy. As Aude we have the pleasure to accompany our client in these actions – not so long ago I wrote about an education project for 1-3rd grade kids, for which our […]

Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

An e-mail – you could say an archaic tool, a dinosaur in today’s communication. In comparison to modern intuitive social media it looks rather bland. Is it doomed to extinction? Does e-mail marketing still pay back? To answer these questions, let’s take a look at numbers. And they say that currently nearly 97% of Internet […]

What should I put on the blog today? Or send in the newsletter? What to post on Facebook? For many marketers these are common but disliked questions. They would like to deal with it quickly but also provide readers with valuable content – unfortunately, they can’t come up with any ideas… If you’re familiar with […]

Patagonia, American company specialized in tourist gear production (mostly clothing) is an example of a brand which follows the “doing well by doing good” principle – content marketing social activism. The idea is to give a good example to business by carrying out actions which contribute to a positive change in the world. Brand-activist’s message […]

Last year the Interactive Advertising Bureau Poland (IAB Polska) and the International Content Marketing Forum (ICMF) ran independent research on the current situation and the future of content marketing. The goal was to define the potential of this type of marketing communication and how it is executed by marketers.

We looked at the results carefully, also […]

Even a masterly information campaign outside the company will never be 100% successful if you first don’t have complete and clear internal communication that reaches all your employees. In Aude we’ve been through many rebranding actions which the companies and brands of our clients have gone through. It usually starts at one of the regular […]

You see, Google had print edition of magazine called Think Quarterly. It is not for sale. Instead, it is “hand-delivered as a gift to a select list of recipients”.  If the largest and most universally recognised web company in the world treats print like such a special product, then let’s just say that creating marketing […]

Human voice is able to convey far more meaning through its pitch and modulation than the printed words could ever have – said Nicolette Bear of TopRank blog. This may be the reason why podcasts have conquered the hearts of nearly 40 million Americans. But even though the group is impressive, the mainstream is not […]