• 28.05.2018
    • Ikona kategorii
    • A few words from graphic designer to Dear Customers…

      I get an article, a few photos and instructions to create “a nice looking” graphic… Bang! There goes the first mine. The customer is alive, but he’s going to have a limp leg for the rest of his life. Why? What happened? A graphic designer is completely lost when faced with the expression “nice-looking  graphic,” […]

    • 09.02.2018
    • Ikona kategorii
    • The Facebook algorithm change – Opportunities or Threats?

      Does the change of Facebook algorithm result from the concern about the users, or is it running away from problems which FB is unable to solve? Everyone has their own theory. In the United States Facebook has been widely criticised. People believe it had a very negative impact on social relations, that it destroys them […]

    • 06.10.2017
    • Ikona kategorii
    • E-mail marketing still effective

      An e-mail – you could say an archaic tool, a dinosaur in today’s communication. In comparison to modern intuitive social media it looks rather bland. Is it doomed to extinction? Does e-mail marketing still pay back? To answer these questions, let’s take a look at numbers. And they say that currently nearly 97% of Internet […]

    • 19.09.2017
    • Ikona kategorii
    • Through emotions to success?

      This is particularly important on the markets – or in the sectors – where it is the employer who is looking employees, not the other way round. In Poland, the trend is becoming gradually stronger where it is the employee who calls the shots. For the past three years the job market in Poland has […]

    • 01.09.2017
    • Ikona kategorii
    • Quiz at the service of social media

        Using the tool you can both draw the user’s interest and entertain him, strengthen the brand’s image and most importantly – win a new user/subscriber/fan/customer. This is what I did for Opel brand, for whom our agency provides content for their website for employees. It was a purely entertaining quiz on the Mother’s Day, […]

    • 12.07.2017
    • Ikona kategorii
    • Plan for a channel

      Optimizing content promotion channels is preceded by a few steps, explains Rose in the CMI University online course. Previously, we should build our own audience to help us differentiate content (as we said in the „Building the audience” post) and develop a unique message that stands out in the marketplace. Then we begin  to optimize […]

    • 08.06.2017
    • Ikona kategorii
    • Award Parade

      Swinging atmosphere, huge emotions, and us in the spotlight! As with any gala, the 9th Power of Content Marketing Awards was very exciting. We went on stage as many as 10 times to do the happy little dance when collecting awards for our projects! We’re excited even more because this year there was a record […]

    • 26.05.2017
    • Ikona kategorii
    • Mission: Possible

      We very often tend to think with the form – “I have to do an advertising campaign,” “I’m doing an email campaign,” “I need a post for Facebook,” “I need an article for my blog.” We first decide on the medium, and then get to thinking about the content. This is a mistake. The channel […]

    • 18.05.2017
    • Ikona kategorii
    • Hip hip hooray! Aude in SZPALTY ROKU competition final

      We are proud to see our cooperation with our clients result in projects that are appreciated and noticeable among hundreds of others. This year the number of projects submitted was unusually high – which made the jury debate longer than usually. The tension was growing… Ten of our projects that we carried out for our […]

    • 04.05.2017
    • Ikona kategorii
    • SEX(AND)MISSION

      “Why do women have shorter feet than men? To be able to stand closer to the sink” or “There are no perfect women, only some are able to cover their defects with breasts” – these are two of many stereotypical and chauvinistic jokes, which label women showing them as housewives or sex objects. Jokes tend […]