• 09.02.2018
    • Ikona kategorii
    • The Facebook algorithm change – Opportunities or Threats?

      Does the change of Facebook algorithm result from the concern about the users, or is it running away from problems which FB is unable to solve? Everyone has their own theory. In the United States Facebook has been widely criticised. People believe it had a very negative impact on social relations, that it destroys them […]

    • 06.10.2017
    • Ikona kategorii
    • E-mail marketing still effective

      An e-mail – you could say an archaic tool, a dinosaur in today’s communication. In comparison to modern intuitive social media it looks rather bland. Is it doomed to extinction? Does e-mail marketing still pay back? To answer these questions, let’s take a look at numbers. And they say that currently nearly 97% of Internet […]

    • 19.09.2017
    • Ikona kategorii
    • Through emotions to success?

      This is particularly important on the markets – or in the sectors – where it is the employer who is looking employees, not the other way round. In Poland, the trend is becoming gradually stronger where it is the employee who calls the shots. For the past three years the job market in Poland has […]

    • 01.09.2017
    • Ikona kategorii
    • Quiz at the service of social media

        Using the tool you can both draw the user’s interest and entertain him, strengthen the brand’s image and most importantly – win a new user/subscriber/fan/customer. This is what I did for Opel brand, for whom our agency provides content for their website for employees. It was a purely entertaining quiz on the Mother’s Day, […]

    • 27.07.2017
    • Ikona kategorii
    • Starting plan

      It’s worth reaching for content marketing tools even if your company has been on the market for just a few weeks, and if your company happens to be in any way related with innovation / technologies / Internet etc. it’s probably a must. Moreover, for this kind of companies it is a piece of cake. […]

    • 12.07.2017
    • Ikona kategorii
    • Plan for a channel

      Optimizing content promotion channels is preceded by a few steps, explains Rose in the CMI University online course. Previously, we should build our own audience to help us differentiate content (as we said in the „Building the audience” post) and develop a unique message that stands out in the marketplace. Then we begin  to optimize […]

    • 04.05.2017
    • Ikona kategorii
    • SEX(AND)MISSION

      “Why do women have shorter feet than men? To be able to stand closer to the sink” or “There are no perfect women, only some are able to cover their defects with breasts” – these are two of many stereotypical and chauvinistic jokes, which label women showing them as housewives or sex objects. Jokes tend […]

    • 27.04.2017
    • Ikona kategorii
    • University of Content

      I assume not that many, more so if they don’t yet have any experience in the field. Or maybe they already know something, already heard a little bit but they aren’t sure if that’s for them. I was in the same situation a few weeks ago. Well, maybe I still am but with this small […]

    • 27.04.2017
    • Ikona kategorii
    • Rebecca Lieb about CM Master Class

      Rebecca Lieb: A lot! First (and somewhat immodestly) they will work with two of the most dedicated and prominent people in content in the USA. Stephanie Losee heads content at Visa, a global brand. Earlier she held the same role at Dell. She’s a practitioner par excellence and will share real-world, real-life examples of what […]

    • 04.04.2017
    • Ikona kategorii
    • Editorial calendar – it pays off

      What should I put on the blog today? Or send in the newsletter? What to post on Facebook? For many marketers these are common but disliked questions. They would like to deal with it quickly but also provide readers with valuable content – unfortunately, they can’t come up with any ideas… If you’re familiar with […]